FIFA World Cup 2026: Norwegian Air changes Instagram logo to British Airways after WC exit
Miami, July 12
Norwegian Air has honoured its social media wager with British Airways by changing its Instagram profile picture to the British carrier's logo for 24 hours after England defeated Norway 2-1 in their World Cup quarter-final clash on Saturday.
Ahead of the match, the two airlines agreed to a light-hearted challenge in which the losing side would replace its Instagram profile picture with the winner's logo for a day, leading Norwegian Air to fulfil its promise following Norway's defeat.
"While the tournament is over for us, this friendly bet will forever live in all our hearts. We wish England and British Airways all the best in the semi-final, and we sincerely hope you'll get to bring football home!" Norwegian wrote under the unfamiliar logo, as per Reuters.
After trailing behind 1-0, England eventually secured a 2-1 victory to book a semi-final clash against defending champions Argentina, bringing an end to Norway's best-ever FIFA World Cup campaign.
The quarter-final marked a historic milestone for Norway, which reached the last eight for the first time in tournament history after returning to the World Cup for the first time since 1998.
Their previous best performances had been Round of 16 finishes in 1938 and 1998, alongside a group-stage appearance at the 1994 World Cup. (ANI).
— ANI
Reader Comments
Honestly, even though England won, I feel for Norway - they played with so much heart after not being in the World Cup since 1998! But this social media bet is brilliant marketing. Both airlines getting free publicity, and we Indians know a thing or two about creative branding 😄
Great to see football getting this kind of wholesome global engagement. The US-hosted 2026 World Cup is already bringing innovative marketing, and these friendly bets between airlines from different continents are fantastic for fan engagement. Norway's campaign was commendable.
Wishing England all the best but let's not forget - Argentina in the semis is a whole different beast! But yes, this is heartwarming. In a world full of negativity, two airlines keeping a lighthearted bet shows there's still fun in sports. As we say in India, 'Idhar udhar ki baatein choro, yeh toh dil ko sukoon dene wali khabar hai.' 🙌
Respect for Norwegian Air following through on their promise. The video of them changing the logo must have been fun. I hope other airlines take note - this kind of friendly competition is what makes international tournaments special, not just the football but the camaraderie. Now let's see if British Airways keeps it up!
As an Indian, I love seeing these global brands having fun with football. Norway should be very proud - first quarters in history is no small feat. But can we just appreciate the irony? A Norwegian airline posting British Airways logo? That's dedication. Maine Apne Doston Se Kaha Tha Ki Football Mein Bhai Chaara Hoti Hai! 🏆
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