FIFA World Cup 2026: Apple launches new AirPods Pro 3 campaign featuring soccer star Vini Jr.
New Delhi, June 15
Apple has unveiled a new global advertising campaign for its AirPods Pro 3, featuring Brazilian soccer star Vinicius Junior, popularly known as Vini Jr., in a unique 30-second film titled Dança.
The film takes an unconventional approach by showcasing Vini Jr. dancing through a variety of noisy environments without revealing the music he is listening to.
Instead of a soundtrack, viewers hear only the surrounding sounds from the bustling locations through which the footballer moves -- highlighting the noise-cancelling capabilities of Apple's latest wireless earbuds.
According to Apple, the campaign is designed to demonstrate the AirPods Pro 3's advanced audio performance and Active Noise Cancellation technology.
The company said the earbuds deliver exceptional sound quality and feature what it describes as the world's best in-ear Active Noise Cancellation, capable of removing up to four times more background noise than the original AirPods Pro.
Vini Jr., who is widely recognised for incorporating dance into his goal celebrations and often performing choreographed routines with teammates, said the concept of a dance film without music makes the campaign particularly engaging.
"It's so fun to see a dance film for AirPods that doesn't have music. It really makes you want to know what I'm dancing to. Everyone experiences music differently, and I love that the film leaves space for people to imagine their own soundtrack," he said.
Apple said the campaign launched globally on June 11 and will run across television, social media and digital platforms.
In addition to the 30-second version, the campaign also includes 15-second and 6-second advertisements, all of which follow the same music-free concept.
Apple's AirPods Pro are one of the most prolific and feature-rich True Wireless Stereo (TWS) earphones in the world.
— IANS
Reader Comments
As a football fan, love seeing Vini Jr. get this global exposure. The no-music dance concept is innovative—makes you curious. But I wonder if Apple could have featured an Indian footballer like Sunil Chhetri for the Asian market? Would have resonated more here.
Apple's marketing is next level. Noise cancellation that removes 4x more noise than original? That's impressive for commuting in noisy Indian cities. Might actually consider upgrading from my AirPods Pro 1—though the price point stings.
These ads are getting smarter! Instead of blasting music, they let your imagination fill the void. Vini Jr.'s energy is infectious. But Apple needs to focus on battery life too—my AirPods die too fast during long Zoom calls. 👀
Fun concept but overhyped. Who dances through noisy streets with AirPods on? Feels like a luxury problem ad. For most Indians, earphones are for podcasts, calls, and avoiding chai-wala shouts—not choreographed dances. 😂
Vini Jr. is a global superstar and this campaign is smart. The dancing without music gimmick makes you think about what he's hearing. As an Indian, I appreciate the creativity. But Apple really should make these more affordable—₹25,000+ is crazy for earbuds.
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.