ECI Issues Digital Vouchers for Free Airtime to Parties in 5 Poll-Bound States

The Election Commission of India has distributed digital time vouchers to recognized political parties for free airtime on Doordarshan and All India Radio ahead of Assembly elections in five regions. The initiative, governed by electoral law, provides a base of 45 minutes per party, with additional time allotted based on past electoral performance. Parties must submit pre-approved content, produced at specified studios, for broadcast during a designated window before polling. Prasar Bharati will also organize moderated panel discussions featuring party representatives.

Key Points: ECI Allots Free Digital Airtime Vouchers for Assembly Polls

  • Free airtime on DD & AIR for polls
  • Digital vouchers issued via IT platform
  • Base 45 mins plus performance-based extra time
  • Content must follow strict guidelines
2 min read

ECI issues digital vouchers for free airtime to parties on DD, AIR for Assembly polls

Election Commission issues digital vouchers for free broadcast time on DD & AIR to parties in Assam, Kerala, Puducherry, Tamil Nadu, West Bengal.

"digital time vouchers have been distributed through its IT platform - Election Commission of India"

New Delhi, March 23

The Election Commission of India has announced the allotment of digital time vouchers to recognised National and State political parties, enabling them to avail free broadcast and telecast time on Doordarshan and All India Radio for the upcoming Assembly elections.

The move has been undertaken under Section 39A of the Representation of the People Act, 1951, with the Commission issuing detailed directions for the allocation of airtime during the General Elections to the Legislative Assemblies of Assam, Kerala, Puducherry, Tamil Nadu and West Bengal.

According to the Commission, digital time vouchers have been distributed through its IT platform to all recognised National and State political parties across the five poll-bound States and a Union Territory for the upcoming Assembly elections.

The broadcast and telecast window will run from the date of publication of the list of contesting candidates in each phase until two days before the polling date in the respective regions, the ECI said.

Officials said that the actual scheduling of broadcast slots will be finalised in advance through a draw of lots at the State or Union Territory level. The process will take place in the presence of authorised representatives of political parties as well as officials from the office of the concerned Chief Electoral Officer.

Under the scheme, the poll body said that each party will be provided a base allocation of 45 minutes of free airtime on both Doordarshan and All India Radio. This time will be uniformly distributed across the regional networks within the respective State or Union Territory.

In addition to the base allocation, parties will be granted extra airtime based on their performance in the previous Assembly elections in the concerned State or Union Territory.

The Commission has also laid down clear guidelines for content submission. Political parties must submit transcripts and recordings in advance, ensuring compliance with prescribed norms.

Recordings are required to be produced either in studios that meet technical standards set by Prasar Bharati or at designated Doordarshan and AIR Kendras.

Apart from individual party broadcasts, Prasar Bharati will also organise up to two panel discussions or debates to be aired on Doordarshan and All India Radio.

Each eligible political party will be allowed to nominate one representative for these programmes, which will be moderated by an approved coordinator.

- IANS

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Reader Comments

P
Priya S
Finally, some transparency in the process with digital vouchers! The draw of lots in front of party representatives is a welcome step. But I worry - will people actually watch these broadcasts? Most youth are on YouTube and social media now. 🧐
R
Rohit P
Giving extra time based on previous performance seems unfair to new parties and independents. It perpetuates the dominance of established players. The base 45 minutes should be the same for all recognised parties, full stop.
M
Meera T
Good move! DD and AIR still have the widest reach in rural areas where internet is patchy. My parents in a Kerala village rely on AIR for news. This ensures their voices are heard too. The panel discussions are a nice addition for healthy debate.
D
David E
As an observer of Indian democracy, this is a commendable system. Using public broadcasters for equitable access is smart. The technical standards for recordings are important - ensures quality and prevents last-minute, sloppy propaganda.
S
Sneha F
Hope the moderators for the panel discussions are truly neutral and ask tough questions to all representatives. Often these debates become shouting matches. Need substance, not drama! 🙏

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