ECI Issues Digital Vouchers for Free Airtime on DD, AIR for Polls

The Election Commission of India has allotted digital vouchers to political parties for free broadcast and telecast on Doordarshan and All India Radio ahead of the upcoming Assembly elections. Each recognized party will receive a base of 45 minutes of airtime, distributed across regional networks, with additional time based on past electoral performance. The actual broadcast slots will be scheduled through a transparent draw of lots after the candidate list is published. Prasar Bharati will also organize panel discussions where parties can nominate representatives.

Key Points: ECI Allots Free Digital Airtime Vouchers for Assembly Polls

  • Free airtime for polls
  • Base 45 minutes per party
  • Time allotted via digital vouchers
  • Schedule set by draw of lots
3 min read

ECI allots digital vouchers to political parties for free broadcast, telecast on Doordarshan, AIR ahead of Assembly polls

Election Commission issues digital vouchers to parties for free broadcast on Doordarshan & AIR ahead of Assembly elections in 5 states/UT.

"Digital time vouchers have been issued through the IT platform to all the recognised National and State Political Parties - ECI"

New Delhi, March 23

The Election Commission of India on Monday announced the allotment of digital vouchers to National and State political parties for free broadcast and telecast on Doordarshan and All India Radio in the run-up to the scheduled Legislative Assembly elections in Assam, Kerala, Puducherry, Tamil Nadu, and West Bengal.

In an official press release, the ECI stated that the move has been carried out under Section 39A of the Representation of the People Act, 1951.

According to the ECI, digital time vouchers have been issued through an IT platform.

"Digital time vouchers have been issued through the IT platform to all the recognised National and State Political Parties across 5 poll-bound States/UT for the Legislative assembly elections," the ECI noted.

The broadcast window will begin from the date of publication of the list of contesting candidates and continue until two days before polling in each phase. The scheduling of actual broadcast slots will be determined through a transparent draw of lots conducted at the State/UT level.

"The broadcast/telecast period will be scheduled between the date of publication of the list of contesting candidates in each phase and two days before the date of poll in the poll-bound States/UT. The actual broadcast/telecast will be scheduled in advance through a draw of lots at the State/UT level in the presence of authorized representatives of the political parties and officials from the office of respective State/UT CEO," the press release said.

Each party will receive a base allocation of 45 minutes of free airtime on both Doordarshan and All India Radio. This time will be uniformly distributed across regional networks within the respective states.

The ECI also clarified that additional airtime will be granted based on parties' performance in previous assembly elections, providing an advantage to those with established electoral presence.

The Commission further stated that the political parties are required to submit transcripts and recordings in advance, ensuring compliance with technical and regulatory standards.

"Political parties are required to submit transcripts and recordings in advance, strictly adhering to the relevant guidelines. Recordings may be made in studios meeting the technical standards prescribed by Prasar Bharati or at Doordarshan/AIR Kendras," ECI said.

Beyond individual party broadcasts, Prasar Bharati will also organise panel discussions and debates, allowing parties to present their views collectively.

"In addition to party broadcasts, Prasar Bharati Corporation will organise up to two panel discussions and/or debates on Doordarshan and All India Radio. Each eligible political party may nominate one representative for the programme which will be moderated by an approved coordinator," a press note concluded.

Earlier, the ECI announced the schedule for Assembly elections in four states--West Bengal, Kerala, Tamil Nadu, and Assam--along with the Union Territory of Puducherry.

According to the schedule, polling in West Bengal will be conducted in two phases on April 23 and April 29. Kerala and Assam will vote in a single phase on April 9, while Tamil Nadu will go to the polls on April 23. Voting in Puducherry will also take place on April 9. The counting of votes for all four states and Puducherry will be held on May 4, the ECI announced.

- ANI

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Reader Comments

R
Rohit P
While the intent is noble, I have a respectful criticism. Giving more time to parties based on past performance inherently advantages the established players. A new party with fresh ideas gets only the base 45 minutes. The system could be more equitable.
A
Arjun K
Finally, some use of technology! Digital vouchers through an IT platform is a welcome step. Hope it reduces paperwork and delays. The panel discussions on DD are also a good idea for healthy debate. Let's see how the parties use this opportunity.
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Sarah B
Interesting read. As someone following Indian politics, it's good to see the Election Commission trying to modernize the process. The key will be enforcement - ensuring parties stick to the guidelines and don't misuse the airtime for personal attacks.
M
Meera T
Good move. Doordarshan and AIR still have wide reach, especially in rural areas of these states. This will help voters, particularly the elderly, understand party manifestos directly. Hope the content is substantive and not just rhetoric.
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Vikram M
The schedule is tight! Polling starts next month. Parties need to prepare their recordings fast. The requirement to use Prasar Bharati studios might be a bottleneck if everyone rushes at the last minute. Logistics need to be smooth.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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