EaseMyTrip participates in PHDCCI 15th International Heritage Tourism Conclave
New Delhi, July 25
EaseMyTrip participated in the PHD Chamber of Commerce and Industry's 15th International Heritage Tourism Conclave, held under the theme 'Khayal Virasat Ka', reaffirming its commitment to preserving and promoting India's rich cultural heritage through responsible tourism.
Representing the EaseMyTrip Foundation, Ajay Kumar Verma, Chief Experience Officer, joined an esteemed panel of industry leaders and policymakers to share perspectives on strengthening public-private partnerships, encouraging community participation and building collaborative models that help safeguard India's heritage while unlocking its tourism potential.
In a post on Linkedin the company said, "EaseMyTrip is proud to be part of PHDCCI's 15th International Heritage Tourism Conclave, held under the theme 'Khayal Virasat Ka', reinforcing our commitment to preserving and promoting India's rich cultural heritage through responsible tourism."
"As a travel brand deeply connected to India's diverse destinations, we believe tourism has an important role to play in preserving the country's cultural legacy. Through meaningful partnerships and sustainable initiatives, we remain committed to supporting efforts that protect India's heritage while creating richer travel experiences for generations to come," it added.
EaseMyTrip (listed on NSE and BSE) is one of India's largest online travel-tech platforms in terms of air ticket bookings, as per the Crisil Report-Assessment of the OTA Industry in India (Feb 2021).
— ANI
Reader Comments
Finally, a travel company talking about responsible tourism instead of just selling cheap flights! But I hope this isn't just a PR exercise. Need to see actual ground-level impact in communities—local guides getting trained, heritage sites getting maintained, and sustainable practices being followed. Actions speak louder than LinkedIn posts.
As someone who's traveled across India extensively, I think this is a great initiative. The heritage sites here are world-class but often poorly maintained. If companies like EaseMyTrip can help with sustainable tourism models, it could be a win-win for the economy and culture. Hope they involve local communities genuinely.
'Khayal Virasat Ka' is a beautiful theme. But we also need to address the elephant in the room—over-tourism at popular sites like Taj Mahal and Hampi. Responsible tourism means managing crowds too. Otherwise, heritage gets damaged in the name of promotion. Hope EaseMyTrip talks about carrying capacity in their future panels.
India's cultural diversity is incredible—from Rajasthan's forts to Kerala's temples and the Northeast's tribal heritage. Great that a travel tech platform is making this a priority. Would love to see them partner with local artisans and homestays to create authentic experiences. That's what real heritage tourism should be about.
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.