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Luxury Home Buyers Take 30 Days to Decide as Market Shifts in 2025

A new ANAROCK report reveals the lead-to-buy conversion times for homes across different price brackets in 2025. Homes priced between Rs 1-2 crore took the longest at 30 days, indicating a more cautious luxury market with ample new supply. Conversely, the Rs 2-3 crore segment saw the fastest decision-making at just 15 days, reflecting strong buyer confidence and possible limited supply. Affordable homes under Rs 50 lakh also saw faster conversions, dropping to 19 days, driven by limited new supply and rising rents pushing first-time buyers.

Key Points: 2025 Home Buying: Luxury Leads Take 30 Days, Affordable Faster

  • Rs 1-2 Cr homes take 30 days to buy
  • Rs 2-3 Cr segment fastest at 15 days
  • Affordable home conversion time falls to 19 days
  • Market shifting to cautious luxury-driven phase
2 min read

Drop in housing lead-to-buy conversion seen across top Indian cities in 2025

ANAROCK report shows lead-to-buy time drops for luxury homes but rises for affordable segment. See 2025 conversion trends for Indian real estate.

"Buyers of homes priced between Rs 50 lakh to Rs 1 crore took the second-longest time (29 days) to push the 'buy' button - Santhosh Kumar"

New Delhi, Feb 13

Homes priced between Rs 1-2 crore took the highest lead-to-buy conversion time in 2025, clocking in at about 30 days, a report showed on Friday. In 2024, it was the highest at 47 days, thereby declining by over 17 days last year.

With higher prices, more new supply, and alternative investment options also attractive, buyers are typically taking longer to finally seal the deal, according to the report by ANAROCK's proprietary AI analytics platform ASTRA.

"Buyers of homes priced between Rs 50 lakh to Rs 1 crore took the second-longest time (29 days) to push the 'buy' button from the day they generated the first to paying the booking amount," said Santhosh Kumar, Vice Chairman, ANAROCK Group.

It was the same back in 2024, as well. Notably, homes priced under Rs 3 crore pushed the conversion time to 27 days in 2025, against 17 days in 2024 when it was the lowest, he informed.

This increase in conversion time from the lowest point reflects a shift from a seller-driven market to a more cautious, selective luxury housing-driven one.

Demand in the luxury category is normalising now, with ample new luxe supply entering the market giving the target clientele a wider spread of options, said Kumar.

On the other hand, homes priced Rs 2-3 crore saw the lowest conversion time of just 15 days in 2025 - from 28 days in 2024 - a YoY reduction of 13 days.

This faster decision-making reflects strong buyer confidence and value perception in this segment, and possibly also FOMO brought on by the relatively limited supply.

Affordable homes (priced less than Rs 50 lakh) saw their conversion time reduce from 28 days in 2024 to 19 days in 2025.

This reduction can be attributed to a limited options available in the primary market, as new supply in this category has reduced substantially over the last few years, said the report.

Rising rents across top cities are also pushing several first-time budget homebuyers to make purchase decisions aided by faster loan approvals, digital loan processing, and better access to credit.

The analysed consumer behaviour data indicates that between 2020 and 2025, the conversion time was lowest in 2022 at 22 days, and the highest in 2020 at 35 days.

- IANS

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Reader Comments

R
Rohit P
The 15-day conversion for 2-3 crore homes is interesting. Shows that when you have serious money, you also have serious intent and don't waste time. Probably investors looking for quick appreciation in a hot segment. The FOMO is real in that bracket.
S
Sarah B
As an expat looking in Mumbai, this shift to a buyer's market in luxury is noticeable. Builders are finally negotiating and offering more amenities. Last year, they wouldn't even return calls. Now there are site visits and follow-ups. Makes the process less stressful.
A
Aman W
The affordable segment number (19 days) is the real story. With rents shooting up in Pune and Hyderabad, paying EMI starts to make more sense than rent if you can get the loan. Banks are pushing these digital approvals hard. It's pushing people off the fence.
K
Karthik V
While the data is useful, the report seems to focus only on primary sales from big developers. A huge part of the market is resale and smaller builders, where the dynamics and decision times can be completely different. Would be good to see that analysis too.
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Nisha Z
Absolutely true about alternative investments. With fixed deposits giving over 7% and the stock market volatile, parking 1-2 crore in a flat that might not appreciate much feels risky. People are calculating opportunity cost more carefully now. Smart buyers!

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