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DigiHaat Launches 'Swadeshi' Marketplace for Made-in-Bharat Products

DigiHaat, a government-backed e-commerce platform under ONDC, has launched 'Swadeshi' marketplace to promote authentic Made-in-Bharat products. The initiative aims to strengthen local production ecosystems by connecting consumers directly with artisans, farmer groups, and self-help groups. Over 2,000 artisans and 1,100 farmer groups are already onboarded, offering categories like food grains, apparel, and handicrafts. The platform also recently crossed 2 million downloads and offers services like food delivery and metro ticketing.

Key Points: DigiHaat 'Swadeshi' Marketplace: Boost for Made-in-Bharat

  • DigiHaat launches 'Swadeshi' marketplace for Made-in-Bharat products
  • Platform connects artisans, farmer groups, SHGs, and Indian brands
  • Features categories like food grains, apparel, handicrafts, home décor
  • Over 2,000 artisans and 1,100 farmer groups already onboarded
2 min read

DigiHaat launches 'Swadeshi' marketplace to promote Made-in-Bharat products

DigiHaat launches 'Swadeshi' marketplace to promote authentic Made-in-Bharat products, connecting artisans, farmer groups, and SHGs with consumers.

"every purchase made through the platform would contribute towards supporting local enterprises, reducing dependence on global supply chains and advancing the broader vision of a self-reliant India - Rahul Vij"

New Delhi, May 12

The government-backed e-commerce platform DigiHaat on Tuesday announced the launch of 'Swadeshi', a dedicated marketplace to promote authentic 'Made-in-Bharat' products and strengthen local production ecosystems.

The platform, which is owned by the Open Network for Digital Commerce (ONDC), launched the initiative in line with the vision of building an Atmanirbhar Bharat through Swadeshi-driven commerce.

Moreover, Swadeshi will function as a marketplace within the DigiHaat app, enabling consumers to directly purchase products from artisans, farmer groups, self-help groups (SHGs), NGOs and Indian brands.

The platform will feature curated Bharat-made products across categories such as food grains, seed products, apparel, handicrafts, home décor, bags and other essentials.

In addition, more than 2,000 artisans and over 1,100 farmer groups from across the country are already connected to the platform, according to DigiHaat.

Rahul Vij said the initiative is intended to strengthen the country's economic fabric by bringing Indian producers closer to consumers.

He added that every purchase made through the platform would contribute towards supporting local enterprises, reducing dependence on global supply chains and advancing the broader vision of a self-reliant India.

According to the company, Swadeshi by DigiHaat aims to emerge as a national platform built on the principle of "Bharat Se, Bharat Tak".

Earlier in April, DigiHaat announced the launch of metro ticketing services across metropolitan regions such as Delhi-NCR, Mumbai and Bengaluru, marking a step forward in its push to become a unified digital commerce platform.

During the month, the platform crossed 2 million downloads and built a community of over 30,000 users across its channels.

The platform also provides services such as food delivery, e-commerce and ride-hailing through partner networks like Bharat Taxi and Namma Yatri.

DigiHaat -- a wholly-owned subsidiary operating within the ONDC ecosystem -- functions under Nirmit Bharat, a Section 8 not-for-profit entity.

- IANS

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Reader Comments

J
James A
Great concept, but I wonder about logistics and delivery times. Many rural artisans struggle with last-mile connectivity. Also, will they accept returns? That's often a pain point. Let's see how scalable this becomes beyond just a feel-good initiative.
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Priya S
This is brilliant! As someone who always looks for authentic Indian products, this makes shopping easier. I hope they have a wide variety and not just the same things you find on other sites. Would love to see unique, region-specific items from every state! 🇮🇳
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Kavya N
I just downloaded the app and it's quite user-friendly. The 'Bharat Se, Bharat Tak' tagline is spot on. But I'm skeptical about the pricing – if they're cutting out middlemen, the savings should pass to both producers and consumers. Let's wait for actual reviews before diving in.
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Michael C
Interesting move by ONDC. But e-commerce in India is dominated by big players – how will they compete on prices and delivery speed? The 2,000 artisans figure sounds impressive, but that's tiny compared to the millions of small producers. Still, every step counts. Will try it out this weekend!
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Tanya I
This is a great move for local economies! I've seen how middlemen exploit farmers and artisans. Direct-to-consumer is the way forward. But they must ensure the app works well in regional languages – not everyone is comfortable with English. And please, no fake 'swadeshi' marketing gimmicks.

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