"Consider this your formal notice to stop immediately...": Mrunal Thakur warns of legal action over AI-generated deepfake content
Mumbai, August 4
Actor Mrunal Thakur has issued a strong public warning against the creation and circulation of AI-generated deepfake content using her identity, describing the practice as "illegal and unacceptable" and cautioning that any further misuse will invite legal action.
On Tuesday, the actor addressed the growing concern over artificial intelligence being used to manipulate the identities of public figures.
In a firmly-worded statement shared on her Instagram Story, Mrunal made it clear that she would not tolerate the unauthorised use of her likeness through AI-generated content.
"Creating or sharing deepfake content using my likeness is illegal and unacceptable. Consider this your formal notice to stop immediately. Any further misuse of my identity will result in legal action," she wrote.
The actor's statement comes amid rising concerns over the misuse of artificial intelligence, particularly through deepfakes and other forms of digitally altered content that use a person's identity without consent.
The issue has increasingly affected celebrities, many of whom have sought legal remedies to protect their image, voice and personality rights.
Mrunal is among several Indian actors who have spoken out against AI-driven identity misuse.
In recent times, Salman Khan, Shilpa Shetty, Suniel Shetty, and others have approached courts over the unauthorised use of their images and voices as concerns around AI-enabled identity theft continue to grow.
On the professional front, Mrunal Thakur was last seen in 'Hai Jawani Toh Ishq Hona Hai' alongside Varun Dhawan and Pooja Hegde.
— ANI
Reader Comments
Absolutely right! The way AI is being misused to create fake videos is scary. It's not just about image, it's about safety and consent. Hope other actors also follow this approach and we get stricter laws on this.
It's good she's taking a stand, but honestly, the real problem is that our laws are way behind technology. By the time courts act, the damage is already done. We need faster mechanisms to take down such content within hours, not months.
Deepfake technology is a double-edged sword. On one hand, it's amazing what AI can do, but on the other, it's terrifying how easily people's faces and voices can be manipulated. Glad celebrities are speaking up. #JusticeForPrivacy
This is exactly why we need to educate people about digital literacy. Many folks still believe everything they see online. If a deepfake of a celebrity can go viral, imagine the harm it could do to normal people. Good step, Mrunal! 💪
I appreciate her bold stance, but I hope she includes social media platforms in her notice too. They're the ones hosting this content and profiting from the engagement. Celebrities, politicians, even common citizens deserve protection from identity theft. That's all I'm saying.
A We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.