NewKerala.com

Samsung & Intel Unveil Power-Saving OLED Tech for Laptops at CES 2026

Samsung Display, in collaboration with Intel, has introduced SmartPower HDR technology for OLED displays, which can reduce power consumption by up to 22% compared to previous models. The technology dynamically adjusts voltage based on content, optimizing power use during tasks like web browsing and video playback. This innovation is poised to enhance battery efficiency in the growing market of AI-powered PCs. Separately at CES, Hyundai's executive chair met with Nvidia's CEO, fueling speculation of a partnership in autonomous driving technologies.

Key Points: Samsung, Intel Launch Energy-Efficient OLED Display Tech

  • Cuts OLED power use by up to 22%
  • Enables longer laptop battery life
  • Dynamically adjusts voltage for HDR
  • Targets AI PC efficiency boost
  • Hyundai-Nvidia meeting hints at autonomous driving partnership
2 min read

CES 2026: Samsung Display, Intel jointly develop energy-efficient OLED technology

Samsung Display and Intel reveal SmartPower HDR OLED tech, cutting laptop power use by up to 22% for longer battery life at CES 2026.

"SmartPower HDR dynamically adjusts voltage based on the characteristics of the displayed content - Samsung Display"

Las Vegas, Jan 7

Samsung Display said on Wednesday it has developed a new technology with US-based Intel that significantly reduces the power consumption of organic light-emitting diode displays, enabling longer battery life for laptops.

The wholly owned subsidiary of Samsung Electronics Co. said the SmartPower HDR technology allows laptop users to enable high dynamic range (HDR) mode, which can reduce power consumption by up to 22 percent compared with previous OLED displays.

The HDR technology allows displays to deliver vivid images through brightness optimisation, reports Yonhap news agency.

"Unlike conventional HDR modes that apply a fixed high voltage regardless of the content type causing unnecessary power loss, SmartPower HDR dynamically adjusts voltage based on the characteristics of the displayed content," Samsung Display said in a release.

In detail, the technology allows users to save power by up to 22 percent when carrying out general tasks, such as web browsing, and by up to 17 percent when playing high-resolution videos or playing games.

"As artificial intelligence (AI) PCs become more widespread, the new technology is expected to significantly improve battery efficiency and enhance the HDR viewing experience," the company added.

Meanwhile, the head of South Korea's automotive giant Hyundai Motor Group met chief executive officer (CEO) of Nvidia on the sidelines of CES 2026, raising expectations that the companies could partner in autonomous driving technologies.

According to industry sources, Euisun Chung, executive chair of Hyundai, held a closed-door meeting with Nvidia CEO Jensen Huang at the Fontainebleau Las Vegas hotel.

The two previously met in Seoul over a widely reported beer and fried chicken gathering also joined by Samsung Electronics Co. Chairman Lee Jae-yong in October, when Huang visited South Korea to attend the Asia-Pacific Economic Cooperation (APEC) CEO Summit.

- IANS

Share this article:

Reader Comments

P
Priya S
Great collaboration between Samsung and Intel. The dynamic voltage adjustment sounds smart. But I really hope the focus on "AI PCs" doesn't just become a marketing gimmick to sell more expensive hardware. The real benefit should be tangible for the average student or professional.
R
Rohit P
Interesting read. The tech part is cool, but the last bit about Hyundai and Nvidia meeting is the real headline for me. Autonomous driving partnerships are the future. If they can bring more affordable self-driving tech to the Indian market, it could be a game-changer for our chaotic traffic. 🚗
S
Sarah B
As a digital artist, the promise of vivid HDR with better battery life is very appealing. Working on detailed illustrations on the go often means being tethered to a power outlet. If this delivers as promised, it could significantly improve my workflow.
V
Vikram M
Good step for energy efficiency. We need more such innovations globally. However, I do wish Indian companies were more prominent in these core tech developments at CES, not just as consumers. We have the talent. Jai Hind!
M
Michael C
The closed-door meeting between Hyundai and Nvidia is the more strategic move here. CES is where these partnerships are forged. The display tech is incremental, but autonomy is transformative. Curious to see what comes of it.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50