Britney Spears' hit songs including 'Toxic', 'Baby One More Time' acquired by Primary Wave
Washington, February 11
Global pop icon Britney Spears has sold the rights to her entire music catalog to independent publisher Primary Wave.
According to Deadline, the deal includes Spears' biggest chart-toppers such as '... Baby One More Time,' 'Oops! ... I Did It Again,' 'Toxic,' 'Sometimes,' 'Lucky,' and 'I'm a Slave 4 U,' among many others.
A report by TMZ, which first broke the news, stated that the agreement was signed on December 30. While the official financial details have not been disclosed.
As per TMZ, the deal is believed to be in the range of the USD 200 million agreement Justin Bieber secured in 2023 when he sold his catalog to Hipgnosis Songs Capital.
In addition to her early breakout hits, the transaction reportedly covers tracks including 'Circus,' 'If U Seek Amy,' 'Gimme More,' 'Womanizer,' 'Stronger,' 'Till The World Ends,' 'Everytime,' 'Piece of Me,' and 'I'm Not a Girl, Not Yet a Woman,' among others.
With this move, Spears joins a growing list of global music heavyweights who have sold their catalogs in recent years, including Shakira, Bruce Springsteen, Bob Dylan, KISS, Neil Young and Randy Newman.
Primary Wave represents an expansive roster of legendary artists such as Bob Marley, Stevie Nicks, Whitney Houston, Prince, Aerosmith and Def Leppard.
— ANI
Reader Comments
Interesting trend of artists selling their catalogs. From an Indian perspective, I wonder if our big music composers like A.R. Rahman or singers like Arijit Singh will ever do something similar? The value of those Bollywood song rights must be astronomical.
While it's a smart financial move, it's a bit sad. These songs are a part of her legacy. I hope the new owners respect the art and don't just see it as an asset to be milked. 'Everytime' is a masterpiece that shouldn't be reduced to just a royalty stream.
The list of artists who've sold is like a who's who of music history! Springsteen, Dylan, now Britney. Primary Wave is building an empire. As a fan, I just hope this means her music stays easily accessible on all platforms.
Britney's music was everywhere in the early 2000s, even in India. You'd hear 'Oops!... I Did It Again' in cafes and 'I'm Not a Girl...' on TV. It's the soundtrack to a generation globally. Smart deal for her to cash in on that nostalgia wave.
I respect her decision, but part of me wishes artists could retain ownership. It feels like the end of an era. That said, after her conservatorship battle, if this gives her peace and security, then it's the right call. More power to her! 💪
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