BJP launches nationwide digital training drive for booth workers; over 12 lakh karyakartas enrolled
New Delhi, July 10
The Bharatiya Janata Party has launched a nationwide digital training campaign aimed at transforming its organisational structure into a technology-driven network, with more than 12 lakh booth-level karyakartas already enrolled in the programme, party leaders said on Friday.
The initiative, being conducted under the Pandit Deendayal Upadhyaya Training Maha Abhiyan, seeks to equip grassroots workers with digital skills and prepare the party for greater engagement with youth and Gen Z. The BJP has set a target of training at least 10 workers at every booth across the country and building a network of one crore digitally trained karyakartas.
BJP National General Secretary Tarun Chugh, who is also co-in-charge of the programme, told ANI that the Digital Learning Programme (DLP) was launched on the party's Foundation Day on April 6 this year by BJP National President Nitin Nabin, National General Secretary (Organisation) B.L. Santosh and National Co-General Secretary (Organisation) Shiv Prakash.
According to Chugh, the campaign initially aimed to enrol 10 lakh karyakartas between June 23, the martyrdom day of Jana Sangh founder Dr Syama Prasad Mookerjee, and July 6, his birth anniversary. However, participation crossed 12 lakh during the period.
Through an app-based Digital Learning Platform, workers receive training in 12 languages using study material, topic-wise videos and quizzes. Participants are awarded digital certificates after successfully completing the course.
The training covers the BJP's history, ideology, organisational principles, the Panch Nishtha, the life and teachings of Dr Syama Prasad Mookerjee and Pandit Deendayal Upadhyaya, as well as the Narendra Modi government's welfare initiatives. Karyakartas are also trained in the use of the NaMo App and familiarised with key organisational programmes, including Mann Ki Baat and the party's major outreach campaigns.
Highlighting the campaign's performance, Chugh said Madhya Pradesh recorded the highest participation with over 1.83 lakh karyakartas. Tripura registered nearly 20 participants per booth and an 85 per cent course completion rate, while Chhattisgarh, Arunachal Pradesh, Himachal Pradesh, Nagaland and Ladakh also reported completion rates exceeding 80 per cent.
He said the campaign has now entered its next phase and will be expanded extensively to the booth level. In states where participation has been slower, the party plans to organise special outreach drives, training camps and digital assistance centres to increase enrolment.
Chugh said the initiative reflects the BJP's commitment to organisational modernisation and is inspired by Prime Minister Narendra Modi's Digital India mission. He added that digitally trained karyakartas would strengthen grassroots outreach and help take governance and public welfare initiatives to the last mile.
— ANI
Reader Comments
Impressive numbers—12 lakh enrolments in just two weeks! But I hope this is more than just a photo-op exercise. The real test will be whether these trained workers actually know how to use the NaMo App effectively and can answer queries from voters. Let's see the ground-level impact.
As a non-political observer, I find this interesting. Training 10 people per booth in 12 languages shows serious organisational capacity. India's political parties are finally catching up with the digital era. The quizzes and certificates are a smart way to keep volunteers engaged.
Madhya Pradesh leading with 1.83 lakh is no surprise—they have a strong organisational muscle there. But what about states like Kerala or West Bengal where BJP is still building ground presence? Hopefully this digital training helps level the playing field there. 👍
Covering history, ideology, and welfare schemes in one training module seems quite comprehensive. But I wonder—are they training workers on how to handle tough questions from the public? That would be more valuable than just ideological indoctrination. Just a thought.
This is brilliant! The old-school method of just doing rallies and door-to-door visits is outdated. Gen Z voters live on their phones. Having app-trained karyakartas who can talk about digital initiatives like DigiLocker or UMANG will make a huge difference in connecting with youth. 👏👏
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