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BJP Launches Nationwide Push for Viksit Bharat Rozgar Act Awareness

The Bharatiya Janata Party is preparing to launch a large-scale nationwide awareness campaign focused on the Viksit Bharat--Guarantee for Rozgar and Ajeevika Mission (Gramin) Act. A high-level meeting chaired by National President JP Nadda will finalize the campaign's strategy, with participation from top leaders and state chiefs. The Act, passed in December 2025, guarantees 125 days of wage employment per rural household, an increase from the previous 100 days. The campaign aims to ensure uniform communication and grassroots outreach to inform the public about the Act's provisions and funding structure.

Key Points: BJP's Nationwide Campaign for Viksit Bharat Rozgar Act

  • Nationwide awareness campaign
  • 125 days guaranteed wage employment
  • 60:40 Centre-State funding
  • High-level strategy meeting chaired by JP Nadda
2 min read

BJP to launch nationwide awareness campaign on VB-G RAM G act

BJP to launch a nationwide awareness campaign on the VB-G RAM G Act, which guarantees 125 days of rural wage employment. Learn about the strategy and key provisions.

"The BJP aims to use this nationwide campaign to strengthen public awareness about the goals of Viksit Bharat... - Party Sources"

New Delhi, January 2

The Bharatiya Janata Party is preparing to launch a large-scale nationwide awareness campaign centred on the vision of Viksit Bharat--Guarantee for Rozgar and Ajeevika Mission act, to take the party's key initiatives and legislative reforms directly to the people.

As part of the preparations, an important high-level meeting will be held tomorrow to finalise the campaign roadmap and strategy. The meeting will take place tomorrow at 7:30 PM via video conferencing.

BJP National President JP Nadda will chair the meeting. Working National President Nitin Nabin, National General Secretary (Organisation) BL Santhosh, and Union Agriculture Minister Shivraj Singh Chouhan will also be present during the deliberations.

State BJP presidents from across the country, along with Chief Ministers of BJP-ruled states, will participate in the meeting, highlighting the party's focus on coordinated efforts between the organisation and governments at both the central and state levels.

According to sources, the meeting will focus on outlining the structure, messaging, outreach mechanisms, and timeline of the awareness campaign. Special emphasis will be laid on ensuring uniform communication, grassroots-level outreach, and effective public engagement across all states.

The BJP aims to use this nationwide campaign to strengthen public awareness about the goals of Viksit Bharat and the provisions and impact of the Viksit Bharat--Guarantee for Rozgar and Ajeevika Mission (Gramin) (VB--G RAM G) act, while mobilising party workers and leadership at every level for its successful execution.

The Bill was passed by Parliament on December 19, 2025. The Lok Sabha passed it on December 18, 2025.

The act guarantees 125 days of wage employment per rural household, up from the existing 100 days, for adult members willing to undertake unskilled manual work.

As per Section 22 of the legislation, the fund-sharing pattern between the Central Government and the State Governments will be 60:40, while for the North Eastern States, Himalayan States, and Union Territories (Uttarakhand, Himachal Pradesh, and Jammu and Kashmir), it will be 90:10.

Section 6 of the Bill allows the state governments to notify in advance, a period aggregating to sixty days in a financial year, covering the peak agricultural seasons of sowing and harvesting.

- ANI

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Reader Comments

S
Sarah B
As someone who has worked in rural development, awareness campaigns are crucial. But the focus should be on creating sustainable livelihoods, not just manual work. The 'Ajeevika' part needs more clarity. Will there be skill development?
P
Priya S
Good initiative! My uncle in Uttarakhand will benefit from the 90:10 funding ratio. More work days during non-farming seasons is a lifeline. Hope the awareness reaches the last village and isn't just another political slogan. 🤞
R
Rohit P
Another massive campaign before elections? The act seems beneficial, but the timing is obvious. Let's see if the promised 125 days of work actually materializes or if it remains on paper. State governments need to be held accountable.
K
Kavya N
The provision to notify 60 days for sowing/harvesting is practical. Farmers won't have to choose between MGNREGA and their own fields. This shows some thought went into it. Hope the awareness drive explains this clearly in local languages.
M
Michael C
Coordinated effort between centre and states is key. But with different parties ruling states, will the opposition-ruled states fully cooperate in this BJP campaign? The success depends on it being seen as a national program, not a party program.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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