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BharatPe's Super Over Winners Meet Rohit Sharma in Exclusive Fintech Celebration

BharatPe hosted an exclusive event for winners of its 'Super Over' campaign, bringing together merchants and consumers. The winners earned their place through consistent transactions using BharatPe's QR and UPI services. The event featured brand ambassador Rohit Sharma, CEO Nalin Negi, and Head of Marketing Shilpi Kapoor, celebrating community loyalty. The initiative underscores BharatPe's commitment to building relationships beyond mere financial transactions.

Key Points: BharatPe Super Over Winners Meet Rohit Sharma | Fintech Event

  • Exclusive event for contest winners
  • Over 1.7 crore merchants nationwide
  • Campaign rewarded transaction consistency
  • Celebrates financial empowerment
  • Builds community beyond transactions
2 min read

BharatPe's 'Super Over' brings merchants and consumers together in a celebration of financial empowerment

BharatPe celebrated its Super Over campaign winners with an exclusive meet-and-greet featuring brand ambassador Rohit Sharma and CEO Nalin Negi.

"It's not just about an endorsement, it's about a connection with a brand that believes in putting users first. - Rohit Sharma"

Bengaluru, March 2

BharatPe, one of India's most trusted fintech companies and payments partner to over 1.7 crores merchants nationwide, marked a landmark moment in its 'Super Over' initiative with an exclusive event bringing together its contest winners and brand ambassador Rohit Sharma. The event marked a defining moment in BharatPe's ongoing commitment to empowering its merchant and consumer community, not just with tools for financial growth, but with experiences that recognize and reward their loyalty.

Merchants and consumers across India showed up for Super Over in a big way, earning Zillion Coins on every BharatPe QR and UPI transaction, backed by the security of BharatPe Shield. From metros to small towns, the response was overwhelming, a resounding reflection of the trust India places in BharatPe.

This journey found its most powerful expression at the exclusive meet-and-greet, where winners, merchants and consumers who had earned their place through sheer consistency, came face to face with Rohit Sharma, joined by BharatPe CEO Nalin Negi, and Head of Marketing Shilpi Kapoor.

Speaking on the occasion, Nalin Negi, CEO, BharatPe, said, "This campaign was designed to celebrate the spirit of consistency and participation, values that resonate deeply both in sports and in entrepreneurship. The overwhelming response to one of our biggest campaigns till date reflects the trust our merchants and partners place in us. We are delighted to bring Bharat closer to their cricketing icon through this special experience, while continuing to strengthen our engagement with our community."

Rohit Sharma added: "In sport and in life, you grow with the people and organizations you believe in. Over time, I've seen BharatPe evolve, just like I've carved out different phases in my career and that mutual growth makes this partnership very special. It's not just about an endorsement, it's about a connection with a brand that believes in putting users first, and that reflects how I like to approach my game and my responsibilities off the field."

The resounding success of Super Over further cements BharatPe's position as a fintech brand that goes well beyond transactions, one that is building genuine, lasting relationships with the merchants and consumers at the heart of India's digital payments revolution.

- ANI

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Reader Comments

R
Rohit P
Rohit Sharma as brand ambassador is a perfect fit. His journey from a talented player to a consistent captain mirrors what BharatPe is trying to do for merchants - help them grow steadily. Well done!
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Aman W
While the campaign is good, I hope the focus remains on core services. Sometimes these fintech companies get distracted by big marketing spends. The real empowerment is in low MDR and timely settlements for us merchants.
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Sarah B
It's amazing to see how digital payments are transforming India from the ground up. Events like these that recognize and reward the small shopkeepers and consumers are what build a strong ecosystem. Kudos!
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Vikram M
My chai tapri in Jaipur got a BharatPe QR last year. Best decision ever. Transactions are smooth, and campaigns like Super Over add that extra *masala* for customers. Digital India in action!
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Kriti O
The article mentions trust, and that's key. In a small town like ours, we hesitate to try new apps. But seeing a reliable brand like BharatPe with Rohit Sharma gives us confidence. Hope they expand their services to more tier-3 cities soon.

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