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Azamgarh's Black Pottery Revived, Gains Global Fame Under ODOP Scheme

The traditional black pottery of Nizamabad in Azamgarh, once facing extinction, has been revitalized through the One District One Product (ODOP) initiative. Artisans credit government support for providing easier bank loans, subsidies, training, and toolkits, which have strengthened production and attracted local youth back to the craft. The craft's global profile was significantly boosted when Prime Minister Narendra Modi gifted black pottery items to the Prime Minister of Japan. This revival has transformed the local rural craft into a product with growing national and international recognition.

Key Points: Azamgarh Black Pottery Revival Under ODOP Scheme

  • GI tag in 2015
  • ODOP scheme drives revival
  • Easier loans and subsidies for artisans
  • Training boosts production and quality
  • Exports rising nationally and internationally
2 min read

Azamgarh's black pottery revived through ODOP, artisans credit double-engine govt

Once near extinction, Azamgarh's GI-tagged black pottery is now a global export, revived by govt schemes, loans, and training for artisans.

"When Prime Minister Narendra Modi presented black pottery... to Japan, it was a proud moment for all of us. - Sohit Kumar Prajapati"

Azamgarh, Feb 11

Under the various self-employment schemes being implemented by the double-engine government at the Centre and in Uttar Pradesh, Nizamabad in Azamgarh district is carving out a distinct identity through the One District One Product initiative, with its famed black pottery gaining recognition both nationally and internationally.

Once on the verge of extinction, the traditional craft of black pottery has witnessed a revival over the past few years. In 2015, the craft received the Geographical Indication (GI) tag, marking a significant milestone in preserving its heritage value. Artisans say the real transformation began after the product was identified under the ODOP scheme.

Sanjay Prajapati, Director of Black Pottery Nizamabad, an organisation that manufactures clay idols of various designs along with household and decorative items, said the support of the Central and State governments has played a crucial role in reviving the ancient craft.

"The youth had abandoned this art, and it was slowly disappearing. After being recognised under ODOP, we began receiving bank loans easily. Today, black pottery is known not only across the country but also abroad. This progress has been possible due to the efforts of the Hon'ble Chief Minister," he said.

Local entrepreneur and artisan Sohit Kumar Prajapati echoed similar sentiments. He said artisans are now able to access loans at low interest rates with a 25 per cent subsidy under the scheme. They are also receiving training and toolkits, which have strengthened production capacity and improved quality.

"In the past, many youths migrated in search of work. Now they are joining this trade and moving ahead rapidly. Our exports are increasing steadily," he said.

He expressed gratitude to the Prime Minister for promoting local products on global platforms. "When Prime Minister Narendra Modi presented black pottery items as a gift to the Prime Minister of Japan, it was a proud moment for all of us. It felt like we were flying. Our handmade products are now gaining international recognition," he added.

Artisans credit the initiative for helping transform a traditional rural craft into a globally recognised product. Calling it a reflection of "New India and New Uttar Pradesh," they said government support has enabled even small, traditional industries to reach new heights, taking black pottery from local markets to the global stage.

- IANS

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Reader Comments

P
Priyanka N
Heartening to read. For too long, our skilled artisans have struggled. Easy loans and training can make a huge difference. Hope this model is replicated for other dying crafts across UP and India. The youth coming back is the best part.
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Rahul R
While it's good that the craft is being revived, the article reads too much like a government press release. We need more independent reporting on the actual ground challenges these artisans still face, like market access and fair pricing. Credit should go to the artisans first.
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Anjali F
Amazing! When PM Modi gifted it to Japan, it was indeed a proud moment for all Indians. This is what "Vocal for Local" truly means. Supporting our artisans strengthens our economy and culture. Jai Hind! 🇮🇳
K
Karthik V
Need to buy some of this pottery for my home now! Does anyone know if it's available on e-commerce platforms like Amazon or Flipkart? Would love to support the artisans directly.
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Meera T
The GI tag in 2015 was the crucial first step. It protects the identity and authenticity of the craft. Good to see practical support following that recognition. Hope the benefits are reaching all the artisans, big and small.

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