NewKerala.com

Ayush Exports Surge 6.11% to $689 Million, Fueled by Global Demand

India's exports of Ayush and herbal products grew by 6.11% to reach $688.89 million in the 2024-25 fiscal year. The Ayush Export Promotion Council (AYUSHEXCIL) has been instrumental in this growth through capacity building and international market promotion. Traditional medicine systems have gained formal recognition in recent trade agreements with countries like Oman and New Zealand. The sector's momentum is further bolstered by the Ayush Quality Mark program, aiming to enhance global quality assurance and acceptance.

Key Points: Ayush Exports Hit $689M, Grow 6.11% in 2024-25

  • 6.11% export growth to $689M
  • AYUSHEXCIL council drives outreach
  • FTAs with Oman & NZ include AYUSH
  • Ayush Quality Mark launched by PM
2 min read

Ayush exports jump 6.11 pc to $689 million in 2024-25: Govt

India's Ayush & herbal product exports rise to $688.89 million. Growth driven by AYUSHEXCIL council, FTAs, and PM Modi's quality mark initiative.

Ayush exports jump 6.11 pc to $689 million in 2024-25: Govt
"enhanced global outreach and rising international demand - Commerce Ministry"

New Delhi, Jan 4

Exports of Ayush and herbal products have registered a growth of 6.11 per cent, increasing from $649.2 million in 2023-24 to $688.89 million in 2024-25, the government said on Sunday.

Following the establishment of Ayush Export Promotion Council (AYUSHEXCIL), this growth has accelerated, reflecting enhanced global outreach and rising international demand for India's traditional medicine and herbal products, according to Commerce Ministry.

The Ayush Export Promotion Council (AYUSHEXCIL) observed its 4th Establishment Anniversary today in New Delhi in India's efforts to promote exports of traditional systems of medicine and wellness products.

Since its formation, AYUSHEXCIL has undertaken several initiatives focused on capacity building of exporters, facilitation of export procedures and regulatory compliance, and the organisation of B2B meetings, international exhibitions, seminars, and outreach programmes in key overseas markets.

According to the ministry, India's traditional medicine systems (AYUSH) have also received formal recognition in bilateral trade agreements, including the India-Oman CEPA and the India-New Zealand FTA, with dedicated annexes on health-related services and traditional medicine.

AYUSHEXCIL has been entrusted with anchoring the Ayush Quality Mark programme of the Ministry of Ayush, launched by Prime Minister Narendra Modi during the 2nd WHO Summit on Traditional Medicine (December 17-19, 2025), marking a key milestone in strengthening quality assurance and global recognition of AYUSH products.

As AYUSHEXCIL enters its fifth year, the Council aims to further strengthen international cooperation, leverage opportunities under Free Trade Agreements, promote quality and certification frameworks, and enhance global acceptance of India's traditional systems of medicine.

The anniversary underscores India's growing leadership in the global AYUSH and wellness economy, aligned with the vision of Atmanirbhar Bharat and Make in India.

The Council functions in consultation with the Ministry of Ayush, with support from the Ministry of Commerce and Industry, to oversee exports of products and services related to Ayurveda, Yoga and Naturopathy, Unani, Siddha, Sowa-Rigpa, Homeopathy, and other Indian traditional healthcare systems.

- IANS

Share this article:

Reader Comments

R
Rohit P
Great to see the numbers going up, but we need to be careful. The focus should remain on authentic, high-quality products, not just mass production for exports. Hope the quality mark ensures that.
A
Arjun K
This is a proud moment for Atmanirbhar Bharat. Our ancient wisdom is becoming a modern economic powerhouse. The inclusion in trade agreements with Oman and NZ is a smart strategic move.
S
Sarah B
As someone who has recently started practicing yoga and using some Ayurvedic supplements, I'm not surprised. There's a huge wellness trend globally, and India is perfectly positioned to lead it.
V
Vikram M
The growth is good, but 6% is modest. With proper branding and tackling misinformation about 'alternative medicine', we can achieve double-digit growth. The council needs to work harder on global outreach.
K
Kavya N
This will create so many opportunities for local farmers and small-scale manufacturers. Hope the benefits trickle down to the grassroots level and not just stay with big companies.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50