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Ayush Drives Rural Healthcare Revolution & Global Medicinal Leadership

Ayush Minister Prataprao Jadhav positioned Ayush as a transformative movement for social change and rural empowerment at the National Arogya Fair. He emphasized its critical role in preventive healthcare, advocating for disciplined routines and traditional home remedies to combat lifestyle diseases. The ministry is working to establish India as a reliable global supplier of quality medicinal plant materials through structured market linkages. The fair serves as a key platform for public engagement, showcasing research, offering free consultations, and promoting nutritionally balanced Ayush dietary principles.

Key Points: Ayush: Backbone of Preventive Healthcare & Rural Prosperity

  • Preventive healthcare through daily discipline
  • Affordable Ayurvedic home remedies
  • Global supplier of medicinal plants
  • Direct public & industry engagement
  • Promoting Ayush-based nutrition
2 min read

Ayush becomes backbone of preventive healthcare, rural prosperity: Prataprao Jadhav

Minister Prataprao Jadhav highlights Ayush as a movement for social transformation, preventive health, and making India a global medicinal supplier.

"Ayush is not only a system of medicine but also a movement for social transformation, rural empowerment and global leadership. - Prataprao Jadhav"

New Delhi, Feb 27

Ayush is not only a system of medicine but also a movement for social transformation, rural empowerment and global leadership in holistic healthcare, Ayush Minister Prataprao Jadhav said on Friday.

Speaking at the 'National Arogya Fair 2026' at Shegaon in Buldhana district, Maharashtra, Jadhav emphasised the growing relevance of Ayush in addressing lifestyle disorders.

He urged citizens to adopt disciplined daily routines such as early sleep and early rising to combat conditions like diabetes and hypertension.

The Minister highlighted the importance of preventive healthcare and encouraged the adoption of simple Ayurvedic home remedies rooted in traditional wisdom, referring to the popular concept of "Aaji Bai ka Batua" as an affordable and practical model for village-level self-care.

Jadhav also highlighted the importance of structured market linkages, quality standards and institutional support to enable India to emerge as a reliable global supplier of medicinal plant raw material.

The Ministry's pavilion features participation from its Research Councils, National Institutes and the National Medicinal Plants Board (NMPB), showcasing research achievements, academic programmes, clinical services, public health initiatives and evidence-based advancements across Ayush systems.

According to an official statement, a wide range of physical and digital Information, Education and Communication (IEC) materials are being disseminated to create awareness about flagship schemes, research outcomes and public health outreach programmes.

Interactive digital displays and exhibitions on medicinal plants and herbal products are engaging visitors from different age groups and backgrounds.

The statement further stated that free medical consultations are being provided by qualified practitioners from Ayurveda, Yoga and Naturopathy, Unani, Siddha, Sowa-Rigpa and Homoeopathy systems.

"An exclusive Ayush Aahaar segment is promoting region-specific and nutritionally balanced dietary practices based on Ayush principles, reinforcing the critical role of diet in preventive healthcare and overall well-being," it added.

The fair has emerged as an important platform for direct engagement with citizens, healthcare providers, farmers and industry stakeholders.

- IANS

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Reader Comments

R
Rohit P
While promoting Ayush is good, the government must ensure strict quality control. The market is flooded with sub-standard herbal products. The focus on standards and market linkages mentioned is crucial for credibility.
A
Aman W
Early sleep and early rising sound simple but are so difficult in today's work culture. Companies need to support better work-life balance if they want employees to follow these Ayush principles. The holistic approach is needed.
S
Sarah B
As someone who moved to India, I'm fascinated by the depth of Ayush systems. The Arogya Fair sounds like a great initiative for public education. Hope the digital materials are accessible in multiple languages.
K
Karthik V
Empowering rural communities through medicinal plant cultivation can be a game-changer for farm incomes. Hope the schemes reach the actual farmers and they get fair prices. The focus on rural prosperity is the right direction.
N
Nisha Z
Free consultations are excellent, but we need more qualified practitioners in tier-2 and tier-3 cities. The infrastructure for Ayush needs to be strengthened at the district hospital level too. Prevention is better than cure, but access is key.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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