Axis Finance launches 'Drishti' digital platform to strengthen retail and MSME lending
Mumbai, July 27
Axis Finance Limited, has launched a configurable digital platform -- Axis Finance Drishti, to boost credit-decisioning, strengthen risk oversight across retail and MSME lending.
As per the release, Axis Finance has rolled out its in-house Business Rules Engine (BRE) Axis Finance Drishti for personal loans, business loans, loan against property and Disha home loans in its first phase.
"It is expected to drive operational excellence by enabling faster, smarter and more scalable credit decisioning, improving efficiency while delivering a more seamless and frictionless loan journey," Axis Finance said in the release.
Developed as a configurable digital platform, Drishti combines underwriting workflows, data-driven insights and statistical scorecards to enable automated, policy-led credit assessments. Additionally, it supports real-time decision-making, dynamic policy implementation and integration with multiple data sources, including alternative data, enabling both straight-through processing (STP) and assisted credit journeys, the release said.
"The platform is designed to bring greater speed, consistency and intelligence to credit decision-making," it said.
Sai Giridhar, MD & CEO, Axis Finance Limited, said, "At Axis Finance, our focus is on building a more agile and analytics enabled lending ecosystem. With the launch of Axis Finance Drishti, we are strengthening our ability to deliver faster, more consistent credit decisions by embedding intelligence, advance analytics and automated credit workflows into our core decisioning frameworks, while maintaining strong governance and risk discipline. As we scale, investments in such capabilities will be critical to enhancing customer experience, improving portfolio quality and supporting sustainable portfolio growth."
As per the release, Axis Finance has introduced multiple initiatives over the past year, such as ABC Scorecards to bring greater objectivity to credit assessments, alongside an AI-assisted quality monitoring framework for collections aimed at promoting fair and transparent customer interactions.
Incorporated in 1995, Axis Finance is a subsidiary of Axis Bank. It is a non-deposit accepting non-banking finance company (NBFC) regulated by the RBI.
— ANI
Reader Comments
Interesting move by Axis Finance. But I'm wondering - will this actually help reduce NPAs in the MSME segment? The article mentions better risk oversight, but implementation is key. Also, hope the 'alternative data' integration doesn't compromise customer privacy.
As a small business owner, I've had mixed experiences with NBFCs. Good that Axis is investing in tech, but ground reality is different. The real test will be how quickly they process loans for smaller applicants without hefty collateral. Let's see if 'Drishti' brings actual visibility or just more jargon.
Impressive that they've built this in-house. The ABC Scorecards and AI-assisted collections monitoring show they're thinking about fair practices too. But I hope RBI keeps a close watch - digital lending platforms can sometimes be predatory if not properly regulated. Transparency is key! 🌟
Good strategic move by Axis Finance. Drishti seems designed to tackle the classic NBFC problem - balancing growth with risk. 'Straight-through processing' for credit is the future. However, I'm skeptical about how well it handles the diversity of Indian MSMEs - our business data quality is often patchy. Hope they've trained it well on Indian conditions.
This sounds like a step in the right direction for financial inclusion! 🙌 Faster credit decisions can really help small businesses during cash flow crunches. Just hope the 'frictionless' experience extends to rural borrowers too, not just urban ones.
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