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Assam's Bagurumba Dance Soars Globally After PM Modi's Spotlight

The traditional Bagurumba dance of Assam's Bodo community has achieved unprecedented global popularity, with Google search interest at a 20-year high. Prime Minister Narendra Modi's recent address at the Bagurumba Dhwou 2026 in Guwahati and the subsequent sharing on his social media, garnering 200 million views, propelled this surge. The dance, performed by women with butterfly-like movements to drum rhythms, is a celebration of nature, peace, and Bodo cultural identity during festivals like Bwisagu. Modi honored the dance as a medium to honor Bodo traditions and remembered key social reformers while noting the community's youth are emerging as confident cultural ambassadors.

Key Points: Bagurumba Dance Trends Worldwide After PM Modi's Push

  • Record global search interest after decades
  • 200M views on PM's social media
  • Dance symbolizes peace and harmony with nature
  • Performed during Bodo New Year festivals
  • PM highlighted Bodo youth as cultural ambassadors
2 min read

Assam's Bagurumba dance trends globally with PM Modi's social media push

Assam's traditional Bagurumba dance sees record global interest with 200M views, following PM Modi's celebration of Bodo culture in Guwahati.

"Bagurumba Dwhou is not just a festival but a medium to honour the great traditions of the Bodo society - Prime Minister Narendra Modi"

Guwahati, January 21

The traditional Bagurumba Dwhou dance of Assam reached record-breaking popularity worldwide on Tuesday. This folk dance, known for its "butterfly-like" movements, where performers spread their arms like wings to the rhythm of drums, has seen a massive surge in international interest recently. The data reveals that "Global Search Interest on Google for the Bagurumba dance is at its highest ever in the last two decades," with 200 million views on PM Modi's social media properties alone.

Bagurumba is one of the folk dances of the Bodo community, deeply inspired by nature. The dance symbolises blooming flowers and reflects harmony between human life and the natural world. Traditionally performed by young Bodo women, with men accompanying as musicians, the dance features gentle, flowing movements that imitate butterflies, birds, leaves and flowers. Performances are usually organised in groups, forming circles or lines that enhance their visual elegance.

Bagurumba dance holds deep cultural significance for the Bodo people. It represents peace, fertility, joy and collective harmony, and is closely associated with festivals such as Bwisagu, the Bodo New Year, and Domasi.

Prime Minister Narendra Modi on Saturday addressed the Bagurumba Dhwou 2026 at Sarusajai Stadium in Guwahati, describing the event as a vibrant celebration of the rich traditions and cultural identity of the Bodo community.

Speaking on the occasion, the Prime Minister said, "Bagurumba Dwhou is not just a festival but a medium to honour the great traditions of the Bodo society and remember its eminent personalities." He paid tributes to Bodofa Upendra Nath Brahma, Gurudev Kalicharan Brahma and other prominent figures for their contributions to social reform, cultural renaissance and political awakening.

The Prime Minister noted that talented Bodo youth are now emerging as cultural ambassadors of Assam, excelling in arts, sports and other fields with renewed confidence. He added that Assam's growing confidence, strength and progress are accelerating India's overall growth story.

- ANI

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Reader Comments

R
Rohit P
While it's great to see our culture trending, I hope this attention translates into real support for the Bodo community and their artists. Often, trends fade but the communities need sustained development and respect for their heritage.
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Aman W
Saw the videos online. The movements are so fluid and peaceful, truly like butterflies. It's amazing how each region of India has such unique art forms. We need to learn about all of them in our schools.
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Sarah B
As someone who recently moved to India, discovering dances like Bagurumba is fascinating. The connection to nature and festivals is beautiful. Social media can be a powerful tool for cultural exchange when used like this.
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Karthik V
200 million views is no joke! This shows the soft power of Indian culture. When the PM highlights such traditions, it gives them a massive platform. More power to the Bodo youth representing Assam on the world stage. 🦋
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Nisha Z
The description of the dance symbolizing peace and harmony is so apt for today's world. We need more of this positivity. Hope to see a live performance one day. Jai Assam! Jai Bharat!

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