'Assam Needs You' message highlights continuing plight of flood-affected families
Guwahati, August 5
Spectators at the ACA Stadium, Barsapara in Guwahati, witnessed a meaningful moment during the Assam Premier League match between Guwahati Royals and Jorhat Stallions on Tuesday.
A RoboDog carrying the message "Assam Needs You" accompanied the players onto the field before the start of the match.
It was later seen moving around designated areas of the stadium, drawing the attention of spectators and television viewers to the continuing challenges faced by families affected by the floods in Assam.
The idea was simple: to use the visibility of a major sporting occasion to carry an important humanitarian message beyond the stadium. Amid the excitement of the match, the RoboDog served as a gentle reminder that many communities across Assam are still dealing with the consequences of the floods and continue to require compassion, support and solidarity.
The message "Assam Needs You" was intended as an appeal to citizens, institutions and organisations across the country to keep Assam in their thoughts and contribute, in whatever way possible, towards relief, recovery and rehabilitation efforts.
With the match being broadcast live, the initiative also sought to take the message to a wider national audience. The distinctive visual of the RoboDog carrying the placard was intended to draw attention to the continuing human suffering caused by the floods and the long road to recovery faced by affected families.
The initiative was facilitated during the match by Guwahati Royals, with the support of the league management, as a small effort to ensure that the reach of sport could also be used in the service of the state and its people.
It was a quiet reminder that even during moments of celebration, Assam's affected families must not be forgotten, and that the responsibility of standing with them extends far beyond the boundaries of the cricket field.
— ANI
Reader Comments
It's a good message, but I hope it's not just a publicity stunt. The real test is whether the organisers actually donate a share of the match proceeds to flood relief. Assam has been suffering for years with floods, and we need concrete action, not just symbolism.
As someone from Guwahati, this made me emotional. My cousins in Dhemaji are still dealing with the flood aftermath, and it often feels like the rest of the country has forgotten them. This RoboDog moment may seem small, but it reminded thousands of viewers that Assam still needs our help. 🙏
Creative use of technology for a social cause. This is what responsible sports entertainment should look like. Crossing my fingers that this inspires more such initiatives across other sporting leagues in India.
Sports and social responsibility - a perfect combination. I remember watching this live and the crowd went silent for a moment when the RoboDog came out with the placard. It's a reminder that while we enjoy our lives, our fellow citizens in Assam are still rebuilding theirs. Jai Assam! 💙
This is a nice gesture, but I wish there were more concrete follow-ups. How can we, as common citizens, contribute? A message on the field needs to be paired with clear instructions on where to donate or volunteer. Hope the league shares those details soon.
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