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Assam CM Launches BJP's Grassroots 'Booth Vijay Abhiyan' for Polls

Assam Chief Minister Himanta Biswa Sarma has launched the BJP's 'Booth Vijay Abhiyan', a decisive grassroots campaign for the upcoming assembly elections. The initiative focuses on booth-level mobilization, with workers going door-to-door to hoist party flags and directly engage with voters. Sarma emphasized the campaign will be conducted with public consent, contrasting the BJP's sustained contact with opposition parties that are active only during polls. The campaign aims to showcase the state government's development work and consolidate support across all regions of Assam.

Key Points: Assam CM Launches BJP Booth Vijay Abhiyan for Assembly Polls

  • Grassroots booth-level campaign launch
  • Door-to-door voter contact plan
  • Highlighting state welfare schemes
  • Countering Opposition narratives
  • Energizing party cadre statewide
2 min read

Assam CM launches grassroots push for BJP for assembly polls

Assam CM Himanta Biswa Sarma launches BJP's grassroots 'Booth Vijay Abhiyan' campaign, focusing on door-to-door voter contact for upcoming elections.

"Our workers will go door to door in every booth and hoist the BJP flag in each household. - Himanta Biswa Sarma"

Guwahati, Feb 5

Stepping up preparations for the upcoming elections, Assam Chief Minister Himanta Biswa Sarma on Thursday launched an aggressive grassroots push under the party's 'Booth Vijay Abhiyan' by directly engaging with residents of Booth Number 32 in the Jalukbari Assembly constituency.

Addressing party workers and residents, Sarma said the campaign marks a decisive phase in the BJP's election strategy, with a strong emphasis on booth-level mobilisation and direct voter contact.

He described the booth as the foundation of electoral victory and said the BJP was focusing on strengthening its organisational presence at the lowest level. "In view of the upcoming elections, the BJP has launched a campaign today called the 'Booth Vijay Abhiyan'.

Under this campaign, our workers will go door to door in every booth and hoist the BJP flag in each household," the Chief Minister said, outlining the party's outreach plan.

Sarma stressed that the campaign would be conducted with the consent of the people, asserting that the BJP's approach is rooted in engagement rather than imposition.

"This will be done only with the permission of the family concerned," he said.

Taking an indirect swipe at the Opposition, Sarma said the BJP's strength lies in its disciplined cadre and sustained contact with voters, unlike parties that surface only during election season.

He said the 'Booth Vijay Abhiyan' would enable workers to highlight the state government's development initiatives and welfare schemes directly to the electorate.

Senior BJP leaders said the campaign aims to energise the party cadre, counter Opposition narratives and consolidate support across urban, rural and tea garden areas of the state. The initiative is expected to be rolled out simultaneously across Assembly constituencies, with senior leaders personally monitoring booth-level performance.

With political activity intensifying across Assam, the BJP has signalled its intent to fight the elections from the ground up, banking on organisational strength, welfare delivery and leadership outreach.

Sarma's participation in the campaign in Jalukbari, his home constituency, is being seen as a strategic message to party workers to sharpen booth-level focus and ensure electoral dominance in the state.

- IANS

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Reader Comments

P
Priyanka N
Door-to-door with permission is a good approach. It shows respect for people's space. Hope they are actually listening to grievances and not just delivering monologues. The focus on tea garden areas is crucial for inclusive development. 👍
A
Arun Y
All parties do this before elections. The real question is about work done in the last five years. Infrastructure has improved, but what about job creation for the youth? Booth Vijay is fine, but we need Rozgar Vijay first.
S
Sarah B
Interesting to watch from an outside perspective. The CM starting in his home constituency sends a strong message to the cadre. The organisational discipline of the BJP is often cited as a major strength. This ground game will be tough for others to match.
K
Kavya N
Hope this isn't just about flags and symbols. We need conversations about healthcare, education, and women's safety. If the 'Abhiyan' includes listening to what *we* want, not just telling us what they did, it might be worthwhile. 🤞
M
Manish T
Sarma Sir is a master strategist. Starting this from Jalukbari is a smart move. A strong booth-level network is what wins elections in India. The opposition often lacks this sustained presence. BJP seems well-prepared as usual.

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