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Assam BJP's Jan Ashirwad Yatra Launches Today, Targets 1 Lakh People Daily

Assam Chief Minister Himanta Biswa Sarma will launch the BJP's "Jan Ashirwad Yatra" from the Dhekiajuli constituency to establish direct contact with voters ahead of the 2026 state polls. The yatra, led by the CM and state party president, aims to connect with one lakh people daily, starting from the Gupteshwar Temple. This campaign seeks to publicize the developmental initiatives of the central and state governments while seeking public blessings for the upcoming elections. The launch follows the recent release of three official BJP election songs for the 2026 campaign at a party event in Guwahati.

Key Points: Assam CM Launches BJP's Jan Ashirwad Yatra Ahead of 2026 Polls

  • Mass contact campaign for 2026 polls
  • Aims to connect with 1 lakh people daily
  • To highlight govt welfare schemes
  • Initial phase runs until March 9
2 min read

Assam CM to launch 'Jan Ashirwad Yatra' today from Dhekiajuli ahead of 2026 polls

CM Himanta Biswa Sarma kicks off BJP's mass contact yatra from Dhekiajuli, aiming to connect with 1 lakh people daily ahead of the 2026 assembly elections.

"The yatra will begin at the Gupteshwar Temple, aiming to connect with one lakh people daily. - State BJP"

Guwahati, February 28

Ahead of the upcoming state assembly polls, the Assam BJP is launching its Jan Ashirwad Yatra today.

Chief Minister Himanta Biswa Sarma will officially kick off the campaign from the Dhekiajuli assembly constituency.

To establish direct contact with people across every region of Assam, the "Jan Ashirwad Yatra" will commence under the leadership of CM Sarma and state party President Dilip Saikia.

The yatra will begin at the Gupteshwar Temple, aiming to connect with one lakh people daily. The party has already announced an eight-day initial phase of the programme, which will continue until March 9.

According to the State BJP, through this yatra, the developmental and welfare initiatives of both the Central and State Governments will be taken to the people, while also seeking the blessings of the citizens of Assam for the forthcoming assembly elections.

Earlier on Friday, Chief Minister Himanta Biswa Sarma launched the BJP's "Election Songs" for the assembly poll campaign.

During a programme held at the BJP State Headquarters, Atal Bihari Vajpayee Bhawan in Guwahati, three "Election Songs" for the Assam Legislative Assembly Election 2026 campaign were officially released by the CM.

The unveiling ceremony was hosted by Party General Secretary and MLA Diplu Ranjan Sarma and attended by the Convenor of the Assembly Election Management Committee and Member of Parliament from Lakhimpur Lok Sabha Constituency, Pradan Baruah; National Vice President Rekha Verma; and Member of Parliament Bansuri Swaraj.

State Spokesperson Jayanta Kumar Goswami stated that these election songs will carry the message of development, good governance, and welfare initiatives of the government to every voter from villages to towns across the state.

He added that through music, the party's vision and commitment will resonate more strongly and touch the hearts of the people. The spokesperson remarked that the enthusiastic presence of party workers and supporters at the event clearly reflected the BJP's organized and confident preparations for the upcoming Assembly elections.

- ANI

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Reader Comments

R
Rohit P
Election songs? Really? Instead of focusing on gimmicks like songs and yatras, the government should show a report card of what they have actually achieved in the last term. Infrastructure in Guwahati is still a mess.
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Aditya G
Starting from a temple sets the right tone. Seeking blessings and then connecting with 1 lakh people daily is ambitious. Hope this yatra brings focus to flood management and job creation for youth. Jai Axom!
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Sarah B
Interesting to see the campaign machinery start so early for 2026. The direct contact approach is smart, but the true test is whether the dialogue is two-way. Will they actually incorporate feedback into policy?
K
Karthik V
As someone from Upper Assam, we have seen some development in roads and healthcare. If this yatra ensures last-mile delivery of schemes and addresses issues like ST status for some communities, it will be worthwhile.
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Nisha Z
The article mentions "seeking blessings." I appreciate that sentiment. In our culture, starting any good work with a prayer is important. Hope the yatra brings positive energy and focuses on women's safety and education. 👍

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