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Updated Aug 2, 2026 · 20:05
North East News Updated Aug 2, 2026

Arunachal Governor Unveils 100-Day 'Nasha Mukt Street Shows' to Fight Drug Abuse

Arunachal Pradesh Governor Lt Gen K.T. Parnaik proposed organizing 'Nasha Mukt Street Shows' every Sunday for 100 days to combat drug abuse. The initiative follows PM Narendra Modi's launch of the 100-week 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' campaign. The Governor advocated a community-driven approach including village heads, SHGs, and recovered youth as 'Anti-Drugs Ambassadors'. He also stressed strict law enforcement and technology-based surveillance against trafficking networks.

Arunachal Guv proposes 100-day 'Nasha Mukt Street Shows' to combat drug menace

Itanagar, Aug 2

Arunachal Pradesh Governor Lt Gen K.T. Parnaik on Sunday proposed organising 'Nasha Mukt Street Shows' across the state every Sunday for the next 100 days to generate widespread public awareness and mobilise communities, especially the youth, in the fight against the growing menace of drug abuse.

The Governor on Sunday participated in the virtual interaction with the youth of the nation and the launch of 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' by Prime Minister Narendra Modi, from Lok Bhavan, Itanagar.

The Prime Minister launched the 100-week nationwide Jan Bhagidari campaign and addressed more than 1 crore young people from over 10,000 locations across the country, including educational institutions and youth centres in Arunachal Pradesh. The nationwide programme highlighted the critical role of youth in building a drug-free, healthy and developed India and reinforced the vision of Viksit Bharat@2047.

Following the virtual interaction, the Governor held discussions with officials and called for a sustained people-centric campaign against substance abuse. Emphasising the importance of community participation, the Governor advocated a 'Detect-Counsel-Prevent-Skill' approach at the grassroots level. He urged Gaon Burahs (village heads), community elders and Panchayat leaders to identify vulnerable youth, counsel affected families and help prevent drug abuse in villages.

At the Circle level, he suggested involving Self Help Groups (SHGs) in rehabilitation and recovery initiatives.

Lt Gen Parnaik (Retd) further recommended that recovered youth be designated as 'ADA - Anti-Drugs Ambassadors' to inspire and guide others towards recovery. Highlighting the need for a multi-pronged strategy, the Governor, who kicked off the Rupa Football League - Independence Cup Football Tournament with the theme 'Say No to Drugs, Yes to Football' recently at Rupa West Kameng district, stressed skill development, productive youth engagement, and greater participation in games and sports as effective tools for prevention.

He also emphasised the use of technology and intelligence-based surveillance to identify drug trafficking routes, networks and distributors.

Calling for strict enforcement of the law, the Governor stated that those involved in drug-related offences must be dealt with firmly under the provisions of the Bharatiya Nyaya Sanhita, 2023, and other relevant laws to safeguard the future of the nation's youth.

— IANS

Reader Comments

Priya Menon

The 'Detect-Counsel-Prevent-Skill' approach sounds solid on paper. But we need to see real implementation on ground. Our villages in Arunachal have limited healthcare access - how will counseling actually reach the affected families? Hope the administration walks the talk.

Vikram Singh

Good initiative but let's not forget that unemployment and lack of opportunities drive youth towards drugs. Football leagues and street shows are great, but we also need proper skill development centers and job creation. Otherwise it's just temporary distraction. 🤔

Ananya Das

As a teacher in Itanagar, I see the drug problem among students every day. The 'ADA - Anti-Drugs Ambassadors' program is a great idea - recovered youth can really inspire others. But please involve schools and colleges more directly in these campaigns!

James Fernandez

Interesting to see this collaborative approach - the PM's national campaign combined with local initiatives. But the real test will be whether these Sunday shows continue beyond the 100 days. Consistency is key when dealing with substance abuse. Let's hope this isn't just another photo-op exercise.

Meera Nair

The emphasis on involving Gaon Burahs and community elders is spot on! In our villages, community pressure works better than police action. Also glad they mentioned technology for tracking trafficking routes - we need to cut the supply chain from the Myanmar border.

S

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