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Army Launches 100-Day Anti-Drug Drive in J&K, Sinha Announces Tough Penalties

The Indian Army's White Knight Corps has initiated a 100-day anti-drug campaign in Jammu and Kashmir, aligning with the UT administration's Nasha Mukt Bharat Abhiyan. The campaign commenced with a joint pledge ceremony and a pad yatra involving school children and NCC cadets at Nagrota. It will involve intensive awareness drives in educational institutions, community engagement, and linkage to rehabilitation services over the next fourteen weeks. Separately, Lieutenant Governor Manoj Sinha announced stringent punitive measures, including cancelling passports and attaching properties of drug smugglers.

Key Points: Army's 100-Day Anti-Drug Campaign in Jammu & Kashmir

  • 100-day anti-drug campaign launched
  • Joint pledge ceremony and pad yatra held
  • Focus on youth awareness and rehabilitation
  • LG announces punitive action against smugglers
  • Whole-of-society approach with civil agencies
2 min read

Army's White Knight Corps launches 100‑day anti‑drug campaign in J&K

Indian Army's White Knight Corps launches a 100-day campaign against drug abuse in J&K, partnering with civil administration. LG announces strict penalties for smugglers.

"We Serve, We Protect! - Defence Ministry Spokesperson"

Jammu, April 11

The Indian Army's White Knight Corps on Saturday launched a 100‑day anti‑drug campaign in Jammu and Kashmir, in alignment with the UT administration's efforts under the 'Nasha Mukt Bharat Abhiyan'.

Defence ministry spokesperson Lt Colonel Suneel Bartwal said in a statement that in alignment with the efforts of State functionaries under the Nasha Mukt Bharat Abhiyan, Chief of Staff (COS) White Knight Corps launched a three-month-long series of high-impact activities as part of the Anti-Drug Campaign, reaffirming the Indian Army's commitment towards nation-building and societal resilience.

The campaign commenced with a Joint Pledge Ceremony followed by Pad Yatra by school children and NCC cadets at Nagrota, symbolising a unified resolve to combat the menace of drug abuse.

The initiative is being conducted in close synergy with civil administration, police authorities, medical agencies, educational institutions and community leaders, ensuring a whole-of-society approach.

Over the next fourteen weeks, the campaign will focus on intensive awareness drives across schools and colleges, community engagement through influencers and religious leaders, and targeted outreach programmes to sensitise youth and families.

Structured lectures, interactive sessions, testimonial engagements and sustained media outreach will form the core of the awareness effort, supported by digital amplification and grassroots participation.

The initiative will also facilitate early identification, counselling support and linkage with rehabilitation mechanisms, while promoting positive behavioural change through community participation and youth engagement activities.

This concerted effort reflects the enduring commitment of the Indian Army to partner with State agencies and civil society in addressing social challenges, strengthening public trust and guiding the youth towards a constructive and drug-free future.

"We Serve, We Protect!" the spokesperson said.

Earlier today, launching the 100-day-long 'Nasha Mukt Jammu Kashmir Abhiyaan', Lt. Governor Manoj Sinha announced the cancellation of passports, Aadhaar cards, driving licences and attachment of properties of drug smugglers and peddlers as punitive action to rid the UT of the menace.

- IANS

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Reader Comments

P
Priya S
This is heartening to see. The Army is going beyond its traditional role. The Pad Yatra with school children sends a powerful message. However, I hope the rehabilitation and counselling support is sustained long after the 100-day campaign ends. Addiction recovery is a long journey.
R
Rohit P
The LG's announcement to cancel passports and Aadhaar of smugglers is a strong deterrent! Finally, some strict action. These people are worse than terrorists, destroying families from within. Army's involvement adds credibility. Jai Hind!
S
Sarah B
While the intent is good, I have a respectful criticism. Are we sure involving the Army so deeply in a civilian social issue is the best long-term strategy? Shouldn't well-funded and trained civilian agencies lead this? The campaign is great, but we must build permanent civilian capacity.
K
Karthik V
"We Serve, We Protect!" – truly living up to the motto. The Army has the discipline and respect to make youth listen. Using digital amplification is smart to reach the younger generation. Hope they make some impactful reels and shorts for Instagram too!
N
Nisha Z
As someone from a border state, I've seen the damage drugs do. It's often linked to cross-border smuggling to fund terrorism. This campaign hits two birds with one stone – saves youth and weakens terror finances. A big salute to the White Knight Corps! 🙏

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