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Apple Launches MacBook Neo: All-Day Battery, A18 Pro Chip at Rs 69,900

Apple has launched the new 13-inch MacBook Neo, featuring a durable aluminium design in four colours and a Liquid Retina display. It is powered by the A18 Pro chip to handle everyday tasks and on-device AI workloads like photo editing. The laptop boasts up to 16 hours of battery life, a 1080p FaceTime HD camera, and dual speakers with Spatial Audio. Pre-orders start now, with availability from March 11, starting at a price of Rs 69,900.

Key Points: Apple MacBook Neo Launched with A18 Pro, All-Day Battery

  • 13-inch Liquid Retina display
  • Up to 16-hour battery life
  • A18 Pro chip for on-device AI
  • Starts at Rs 69,900
  • Available in four colours
2 min read

Apple launches 13-inch MacBook Neo with all-day battery life

Apple unveils the new 13-inch MacBook Neo with A18 Pro chip, 16-hour battery, and Liquid Retina display, starting at Rs 69,900 in India.

"There is simply no other laptop like it. - John Ternus"

New Delhi, March 4

Apple on Wednesday launched MacBook Neo with 13-inch Liquid Retina display, all-day battery life and A18 Pro to run on-device AI workloads like applying advanced effects to photos.

MacBook Neo features a durable aluminium enclosure in an array of gorgeous colours - blush, indigo, silver, and a fresh new citrus.

Providing up to 16 hours of battery life, MacBook Neo allows users to go all day on a single charge. A 1080p FaceTime HD camera and dual mics make it easy to look and sound great, and the dual side-firing speakers with Spatial Audio deliver crisp, immersive sound, said the company.

MacBook Neo also features Apple's renowned Magic Keyboard for comfortable and precise typing, and a large Multi-Touch trackpad with support for intuitive gestures, enabling smooth and precise control.

Customers can pre-order the new MacBook Neo starting today in 30 countries and regions, including the US. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorised Resellers, starting March 11. MacBook Neo starts at Rs 69,900 and Rs 59,900 for education.

"We're incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price," said John Ternus, Apple's senior vice president of Hardware Engineering.

"Built from the ground up to be more affordable for even more people, MacBook Neo is a laptop only Apple could create. It features a durable aluminium design in four beautiful colours; a brilliant Liquid Retina display; Apple silicon-powered performance; all-day battery life; a high-quality camera, mics, and speakers; a Magic Keyboard and Multi-Touch trackpad; and the intuitive and powerful features of macOS. There is simply no other laptop like it," he mentioned.

At just 2.7 pounds, it's also easy to carry in a backpack or handbag. A 13-inch Liquid Retina display features a 2408-by-1506 resolution, 500 nits of brightness, and support for 1 billion colours, bringing to life sharp, crystal-clear text and vibrant images.

At the heart of MacBook Neo is A18 Pro, enabling users to power through things they do every day, like browsing the web, creating documents, streaming content, editing photos, and taking advantage of AI.

The 1080p FaceTime HD camera on MacBook Neo has optimised image processing to deliver vibrant video calls. MacBook Neo features two USB-C ports for connecting accessories or an external display. Both ports can be used for charging.

- IANS

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Reader Comments

P
Priya S
The new citrus color looks so fresh and vibrant! Perfect for the summer. I appreciate that they've focused on the essentials - good display, battery, and keyboard. As a freelance writer, the Magic Keyboard and all-day battery are exactly what I need.
R
Rohit P
While the specs look good on paper, I'm a bit skeptical. "Breakthrough price" for Apple is still very high for the average Indian consumer. Also, only two USB-C ports? For this price, competitors offer more connectivity. Hope the real-world performance lives up to the hype.
S
Sarah B
The education pricing at Rs 59,900 is a thoughtful move. This could be a great option for university students in India, especially for engineering and design courses where macOS is preferred. The weight is perfect for carrying around campus all day.
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Vikram M
A18 Pro chip for on-device AI is interesting. If it can handle photo editing and basic video work smoothly, it could be a great portable machine for content creators. Waiting for the first reviews from Indian tech channels before deciding.
K
Kavya N
As someone who takes a lot of video calls for work, the upgraded 1080p camera and dual mics are a welcome improvement. The pandemic taught us how important good video quality is. The blush color option is lovely! 💻

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