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Ananya Birla Launches Birla Studios, Karan Johar & Sidharth Malhotra Cheer

Entrepreneur Ananya Birla has launched her own film production company, Birla Studios, aiming to create high-concept commercial cinema. The studio will focus on balancing cultural relevance with broad audience appeal across multiple languages. The initiative has been warmly received by prominent figures in the Indian film industry. Celebrities like Karan Johar and Sidharth Malhotra have publicly congratulated Birla on her new venture.

Key Points: Ananya Birla Launches Film Production House Birla Studios

  • New production house launched by Ananya Birla
  • Focus on culturally relevant, commercial cinema
  • Multi-language slate including Hindi, regional languages
  • Industry welcomes move with congratulatory messages
2 min read

Ananya Birla launches film production house 'Birla Studios', promises diverse storytelling; Karan Johar, Sidharth Malhotra and others react

Ananya Birla launches Birla Studios, a new film production house focused on diverse, multi-language storytelling. Karan Johar, Sidharth Malhotra react.

Ananya Birla launches film production house 'Birla Studios', promises diverse storytelling; Karan Johar, Sidharth Malhotra and others react
"At Birla Studios, our focus is on curating a slate of films that balance cultural significance with strong entertainment value - Ananya Birla"

Mumbai, February 4

Entrepreneur and Aditya Birla Group Director Ananya Birla has launched Birla Studios - her own production company created for delivering high-concept and prestige-driven commercial cinema.

The production house is expected to bring stories that will help balance culturally relevant narratives and storytelling with a broad audience reach. It will also emphasise on creative ambition and commercial viability for films that are both meaningful and engaging.

Speaking on the same, Ananya Birla detailed on the motive of the initiative and shared, "We are all stories. Cinema is one of the most powerful mediums through which those stories are told. At its most powerful, cinema creates an immediate connection while leaving a lasting resonance. At Birla Studios, our focus is on curating a slate of films that balance cultural significance with strong entertainment value and a conscious stand to nurture new talent, while exploring genres, amplifying fresh voices and diverse perspectives. As we put this slate together, we've been deeply encouraged by the kindness and receptiveness of everyone across the industry. It would be a privilege to play even a small part in taking Indian cinema forward," as per a press release.

With that said, the production house will curate a multi-language slate across stories in English as well as multiple regional languages such as Hindi, Gujarati, and Malayalam among others.

In view of the launch, Ananya Birla received a warm response from industry insiders like Karan Johar and Sidharth Malhotra.

Sharing the news on his Instagram story, Karan wrote, "Congratulations my darling girl!!! Welcome to the movies!!!!! Love you and so immensely proud of you."

The 'Shershaah' star further added, "Congratulations on your new chapter in movies, Onwards and upwards."

Others who showed support were former tennis legend Sania Mirza, actors Sanjay Dutt and Tisca Chopra, and filmmakers Raj and DK.

- ANI

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Reader Comments

P
Priya S
Great to see a young entrepreneur entering the film space with a clear vision. The emphasis on nurturing new talent is crucial. Hope this leads to more opportunities for fresh writers and directors who struggle to break into the mainstream industry.
K
Karan T
I appreciate the intent, but let's be real. Another production house by someone with deep pockets. The real test will be the content they greenlight. Will they actually take risks on truly diverse voices, or just make safe, star-driven projects? The proof will be in the pudding, as they say.
S
Sarah B
The multi-language approach is smart. India's storytelling richness lies in its linguistic diversity. Focusing on English, Hindi, Gujarati, Malayalam... that's a great start. Hope they also look at Tamil, Telugu, and Bengali stories in the future.
A
Aman W
"Balance cultural significance with strong entertainment value" – this is the key. So many films these days are either preachy or mindless. Finding that middle ground is what makes a classic. All the best to the team! 🎬
N
Nisha Z
It's heartening to see the industry support for her. Karan Johar, Sidharth Malhotra, Sania Mirza... good wishes from all corners. Hope this positive energy translates into meaningful collaborations and great cinema for us audiences.

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