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Amitabh Bachchan Becomes Face of Reliance's Affordable Campa Sure Water

Reliance Consumer Products Limited has named Bollywood legend Amitabh Bachchan as the brand ambassador for its affordable packaged drinking water brand, Campa Sure. The partnership leverages Bachchan's iconic status and trust to promote the brand's mission of democratizing access to clean, safe hydration across India. Campa Sure water undergoes a rigorous 10-step purification process and is available in multiple SKUs to cater to diverse consumer needs. This move is part of RCPL's expansion of the revived Campa brand into a comprehensive beverages portfolio.

Key Points: Amitabh Bachchan Brand Ambassador for Reliance Campa Sure Water

  • Iconic partnership for affordable water
  • Mission to democratize safe drinking water
  • Over 10-step purification process
  • Wide range of SKUs for all needs
3 min read

Amitabh Bachchan comes onboard as brand ambassador for RCPL's affordable drinking water 'Campa Sure'

Reliance Consumer Products appoints Amitabh Bachchan as ambassador for Campa Sure packaged drinking water, aiming to democratize safe, affordable hydration.

"I am very happy to associate with Campa Sure. I am impressed with Campa Sure's endeavour to help provide clean drinking water access to every Indian. - Amitabh Bachchan"

Bengaluru, January 8

Reliance Consumer Products Limited, the FMCG arm of Reliance Industries Limited, has welcomed 'Bollywood Shahenshah' Amitabh Bachchan as the brand ambassador of its packaged drinking water brand 'Campa Sure'.

Like the brand Campa, Amitabh Bachchan is considered a symbol of excellence, enjoying the faith of millions of fans across geographies. The association further strengthens consumer trust, as two iconic Indian brands come together to democratise packaged drinking water in India, according to a press release from Reliance Consumer Products Limited (RCPL).

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the iconic heritage brand, positioning it as a strong player in the Indian soft drink industry today.

The company has also expanded into a total beverages portfolio with the addition and development of Campa Energy drinks, Raskik beverages, juices and Campa Sure Packaged Drinking Water.

Ketan Mody, Executive Director, Reliance Consumer Products Limited, said, "Just like brand Campa, Amitabh Bachchan is a true Indian icon who rules the hearts of every Indian, and their charisma transcends boundaries. Both stand as the symbol of trust, purity and authenticity. Amitabh Bachchan and Campa are a reflection of the same philosophy, and coming together of these two legends is special," as per the press release.

"Access to clean and affordable drinking water is everyone's right, and Campa Sure ensures access to safe drinking water at the most affordable price points - unprecedented in the market. Campa Sure brings safe hydration to every corner of the nation with an aim to democratise reliable packaged drinking water. This initiative is a pivotal moment in India's beverages industry," Mody added.

Commenting on his association with Campa Sure, the Bollywood superstar stated, "I am very happy to associate with Campa Sure. I am impressed with Campa Sure's endeavour to help provide clean drinking water access to every Indian."

Amitabh Bachchan, the face of Campa Sure, is believed to be a perfect representation of the brand with his rich legacy, charisma and unmatched credibility. His persona is a true reflection of Campa Sure's values as both symbolise trust, assurance and authenticity.

Campa Sure has been launched with a mission to democratise safe drinking water and comes with highly competitive pricing. With its wide range of SKUs (250ml, 500ml, 1L, 2L, 5L, 10L and 20L) covering all occasions and consumer needs, Campa Sure comes with the promise of purity, uncompromising quality and easy availability anytime, anywhere. Built on the trusted legacy of Reliance and Campa, Campa Sure water undergoes over 10 steps of purification and ensures purity in every drop.

- ANI

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Reader Comments

P
Priya S
Reliance is really going all-in on reviving Campa. From cola to energy drinks and now water with Amitabh ji. Interesting strategy. Hope the water quality is as good as they claim, especially for the price.
K
Karthik V
"Democratise drinking water" – powerful words. Access to clean water is a huge issue in many parts of India. If a big corporate like Reliance can make it affordable and reliable, it's a welcome step. The 20L can is a game-changer for homes.
S
Sarah B
As someone who travels frequently for work in India, having a trusted, affordable water brand everywhere would be fantastic. The association with Mr. Bachchan definitely builds instant trust. Looking forward to trying it.
R
Rohit P
Respectfully, I hope this isn't just another celebrity endorsement for a premium. The real test is on the ground – consistent quality and actual affordability compared to Bisleri or Kinley. The 10-step purification sounds good, but proof is in the drinking!
M
Meera T
Love seeing Indian legacy brands making a comeback! Campa Cola was my childhood. Now Campa Sure with Amitabh Bachchan feels like a perfect fit – both are classics. Hope they keep their promise of easy availability. 🤞

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