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Alia Bhatt to Produce Coming-of-Age Rom-Com 'Don't Be Shy' for Prime Video

Bollywood star Alia Bhatt and her sister Shaheen Bhatt, through their banner Eternal Sunshine Productions, are producing the coming-of-age romantic comedy "Don't Be Shy." The film, written and directed by Sreeti Mukerji, follows a 20-year-old girl whose perfectly planned life spirals out of control. Prime Video has partnered on the project, with executives praising the film's strong female-forward narrative and relatable humor. The project features music by Ram Sampath and is described as a warm, fun story about friendship, love, and growing up.

Key Points: Alia Bhatt Produces 'Don't Be Shy' Rom-Com for Prime Video

  • Alia & Shaheen Bhatt produce
  • Coming-of-age romantic comedy
  • Collaboration with Prime Video
  • Directed by Sreeti Mukerji
  • Story of a 20-year-old's life unraveling
2 min read

Alia Bhatt to produce coming-of-age romantic comedy 'Don't Be Shy'

Alia and Shaheen Bhatt's production company backs new coming-of-age romantic comedy film 'Don't Be Shy' in collaboration with Prime Video.

"It's an incredibly special project for me and for Eternal Sunshine. - Alia Bhatt"

Mumbai, Jan 30

Bollywood star Alia Bhatt and her sister Shaheen Bhatt through their production banner are set to back a coming-of-age romantic comedy film "Don't Be Shy" in collaboration with Prime Video.

"At Eternal Sunshine, we've always wanted to back stories that feel honest and voices that feel their own," says Alia, co-founder of Eternal Sunshine Productions, in a statement.

Alia added: "This film immediately spoke to us because of its sincerity and coming-of-age lens and Sreeti's passion and energy naturally fed into the spirit of the story. It's an incredibly special project for me and for Eternal Sunshine. And with Prime Video, we found partners who consistently take bold creative calls and genuinely support distinctive storytelling, which felt like a natural meeting of minds, and the right place for this story to find its audience."

Produced by Alia Bhatt and Shaheen Bhatt under the banner of Eternal Sunshine Productions and co-produced by Grishma Shah and Vikesh Bhutani, the film is written and directed by Sreeti Mukerji

Don't Be Shy follows the story of Shyamili 'Shy' Das, a 20-year-old girl who thinks she has everything figured out until her perfectly planned life takes an unpredictable turn, and things begin to spiral out of her control.

"We're thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extremely fun yet warm romantic comedy, with a remarkable character like Shy Das at its heart. Alia's innate instinct for stories that are emotionally rich, deeply relatable, and immensely entertaining shines through in this young adult story about friendship, love, and growing up," said Nikhil Madhok, Director & Head of Originals, Prime Video, India.

"With a strong female-forward narrative, writing that's fresh, relatable and humorous, and earnest characters, complemented by infectious music from Ram Sampath, Don't Be Shy promises to be a delightful experience for audiences around the world," Madhok added.

- IANS

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Reader Comments

R
Rohit P
Another coming-of-age rom-com? Feels like we've seen this template before. Hope the "fresh writing" they're talking about actually brings something new. That said, Alia's production choices have been solid so far, so will give it a chance.
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Aman W
Great to see more female-led narratives and sisters collaborating! Alia and Shaheen make a powerful team. Prime Video is the perfect platform for this. Hope it has the charm of those early 2000s Yash Raj rom-coms but with a modern twist.
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Sarah B
As someone who loves watching Indian content from abroad, this is exactly the kind of film I look forward to on Prime. A light, relatable story with good music (Ram Sampath!) is perfect for a weekend watch. Hope it gets a global audience.
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Karthik V
The description "things begin to spiral out of her control" is the story of every 20-year-old's life! 😅 Jokes aside, it's refreshing to see producers backing new directors like Sreeti. More power to women behind the camera.
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Nikhil C
Honestly, the market is saturated with OTT content. The promise needs to be backed by a really tight script and performances. Just having a star producer isn't enough. But Alia's statement sounds genuine, so let's see. Fingers crossed!

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