Adobe Taps Ex-Microsoft Exec Shamik Basu as India VP for Creative Products

Adobe has appointed former Microsoft executive Shamik Basu as Vice President of its Creative Products Group in India. Based in Noida, he will lead engineering and product management teams, reporting to Ely Greenfield. His role will focus on driving innovation in AI-powered tools like Adobe Firefly and strengthening India's strategic role. This move is part of Adobe's push to bolster local leadership in a key market where it employs over 8,000 people.

Key Points: Adobe Names Shamik Basu as India VP for Creative Products

  • Ex-Microsoft exec joins Adobe
  • To lead India engineering & product teams
  • Focus on AI and creative tools like Firefly
  • Part of India growth and innovation push
  • Adobe India has over 8,000 employees
2 min read

Adobe names ex-Microsoft executive Shamik Basu as India VP

Adobe appoints ex-Microsoft executive Shamik Basu as VP of its Creative Products Group in India to lead engineering and AI innovation.

"India is a priority market for Adobe and key to advancing intelligent, creator-first experiences at scale - Ely Greenfield"

New Delhi, March 23

Adobe on Monday announced the appointment of Shamik Basu as Vice President, Creative Products Group in India, as part of its push to strengthen local innovation and leadership.

Based in Noida, Basu will lead Adobe India's engineering and product management teams and report to Ely Greenfield. He will also be part of the company's India leadership team focused on driving growth and innovation in the country.

"India is a priority market for Adobe and key to advancing intelligent, creator-first experiences at scale," Greenfield said.

He also highlighted the role of India teams across design, imaging, video and AI-led initiatives such as Firefly.

Basu said he looks forward to working with teams in India and globally to build next-generation creative technology experiences, especially as AI reshapes the industry.

In his new role, he will work closely with global teams on key products including Adobe Firefly, Photoshop, Illustrator, Lightroom and Premiere Pro, while strengthening India's strategic role across creativity and productivity offerings, the software firm said.

Basu joins Adobe after a career spanning over three decades building large-scale software platforms. Most recently, he was with Microsoft, where he led initiatives focused on performance, reliability and AI-driven user experiences.

Adobe, which started operations in India in 1997, has grown into a major hub for the company, with over 8,000 employees across multiple campuses, contributing significantly to its global innovation efforts.

Following the announcement, shares of Adobe Inc were trading nearly 1 per cent higher at $248.15 in US markets on the Nasdaq.

Earlier, the firm said its long-serving chief executive, Shantanu Narayen, will step down after nearly two decades in the role. "Narayen will transition from the CEO role after a successor is appointed, but will remain as board chair to support the leadership change," it said.

Moreover, the board has formed a special committee to oversee the search process, considering both internal and external candidates.

- IANS

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Reader Comments

P
Priya S
This is a strong move. With AI changing everything, having someone who understands both large-scale platforms and the Indian market's potential is key. Hope this leads to more India-first features in Creative Cloud.
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Rohit P
8,000 employees in India! That's massive. Adobe has quietly built one of the largest tech operations here. Shows how crucial India is for global R&D, not just back-office work.
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Sarah B
Interesting timing with Narayen stepping down as CEO. A lot of leadership change at once. Hope the new India VP can bring stability and continue the innovation momentum from the Noida teams.
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Karthik V
As a designer using Adobe products daily, my humble request to the new VP: Please look at more affordable pricing for students and freelancers in India. The software is industry standard but very expensive for many.
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Michael C
The focus on Firefly and AI is the right one. The competition is fierce. If the India teams can drive innovation in generative AI for creative tools, it will be a huge win. Best of luck to Shamik Basu.

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