Action TESA launches "TESA Inside" to bring verified authenticity to furniture materials
New Delhi, July 17
Action TESA has introduced "TESA Inside," a new initiative aimed at solving a long-standing issue in the furniture materials industry, where the internal quality of products is often not visible to buyers.
TESA Inside adds a layer of trust to engineered wood products. Every pre-laminated board features an invisible security marking that can be verified using a UV torch, enabling instant authentication at the point of purchase, during installation, and even after the furniture has been manufactured. It serves as built-in proof of authenticity.
In a market where buying decisions are usually based on surface appearance, TESA Inside shifts the focus to what lies beneath. It helps users easily confirm the quality of materials instead of relying only on how they look.
Industry experts believe this initiative could set a new standard by making product verification more accessible. It is expected to benefit architects, builders, retailers, and consumers by helping them make more confident and informed choices.
TESA Inside is part of Action TESA's larger vision built on five key pillars. While this initiative focuses on product authenticity, the company continues to drive innovation through TESA Intelligence, maintain strong quality and ethics under TESA Trust, build industry connections through TESA Connect, support sustainability with its Kalpataru initiative, and recognise contributors across the value chain through TESA Salaam.
With TESA Inside, Action TESA is taking a clear step towards greater transparency and trust in the furniture materials space, supported by a simple message to the market: Always check for TESA Inside.
About Action TESAAction TESA is a leading Indian manufacturer of engineered wood panel products, known for its focus on innovation, quality, and sustainability. The company continues to introduce solutions that strengthen trust and improve standards across the furniture materials industry.
— ANI
Reader Comments
As an interior designer, I've seen so many clients duped by cheap particleboard that looks like premium plywood. This TESA Inside initiative gives me a tool to show clients the truth in seconds. But I worry about cost—will this make boards more expensive? In India, price matters a lot. Let's hope it becomes standard without burning a hole in the pocket.
Interesting concept, but I’m skeptical. In a market like India where counterfeit products are rampant, will the UV mark itself be easy to fake? There's always a way if someone is determined. Also, the real test is whether consumers actually carry UV torches to furniture shops. It’s a nice idea on paper, but execution is everything. Let’s see how it pans out.
Big fan of the initiative—any step towards transparency is welcome. In a country where 'thoda chhota, thoda sasta' mindset often compromises quality, this shifts focus to the core. The UV torch verification is clever and affordable. But I wish they also covered sustainability more explicitly in this statement. The Kalpataru initiative sounds promising though!
This is refreshing to hear from an Indian company. In the West, we often take material certification for granted, but in emerging markets, buyers are often left guessing. The UV mark makes verification idiot-proof. My only concern: will smaller retailers and local carpenters have access to UV torches? Mass adoption takes time. Good luck to Team TESA!
I appreciate the innovation, but let's not kid ourselves—this is a
We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.