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AC Delco Partners with Assurance to Launch Batteries, Lubricants in India

AC Delco, an aftermarket brand of General Motors, has entered a licensing agreement with Assurance International to market batteries and lubricants in India. The partnership leverages existing operational plants and AC Delco's technology certification for product quality. Company officials clarified this deal is strictly for aftermarket products and does not signal a re-entry of GM vehicles into the Indian market. The agreement is currently focused on India, with potential future expansion to neighboring countries.

Key Points: AC Delco, Assurance Intl Partner for India Batteries & Lubricants

  • Licensing agreement for aftermarket products
  • Focus on batteries and lubricants
  • Manufacturing and marketing in India
  • Potential future expansion to neighboring countries
  • Not an indication of GM vehicle re-entry
2 min read

AC Delco, Assurance International partner to market lubricants, batteries in India

GM's AC Delco signs licensing deal with Assurance International to market and manufacture batteries and lubricants in the Indian aftermarket.

"now it's time to fly because we already made a background behind it. - Pratik Sharma"

New Delhi, March 9

Aftermarket brand of GM Motors, AC Delco, on Monday entered into a licensing agreement with Assurance International to market products such as lubricants and batteries in India.

AC Delco is an umbrella brand of General Motors.

"It is a licensing agreement between AC Delco and Assurance International Limited only for aftermarket products including one, we start with batteries and lubricants. These are the only two products in which we have started off," Pratik Sharma, Business Head, General Motors India, told ANI.

Today's licensing agreement is in continuation of the 2026 tie-up.

"...now it's time to fly because we already made a background behind it. Already, plants are there in operations. So, lubricants and batteries, we are up, and we are ready to like go in the market now in full way," Sharma said.

Asked whether this partnership was an indication of General Motors re-entry into India, he refrained to comment. In 2017, General Motors (GM) reportedly exited the Indian passenger vehicle market.

"I cannot comment on anything on GM vehicles because in any case, it is not there. And as I said, we are maintaining our promise. We are still maintaining our customers and cars for our customers. So it is like we are maintaining our promise. But yes, as of now, I cannot say anything on General Motors, on the vehicle," he added.

Nilesh Garg, Chief Business and Growth Officer, Assurance International, said the agreement stands only for India now, but over a period of time, they would be looking towards neighbouring countries also.

"We will be manufacturing, marketing, and selling the product lines that are being approved by AC Delco under their technological prowess. And they will be certifying the quality product lines that we are launching," Garg said.

- ANI

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Reader Comments

P
Priyanka N
Interesting move. They are very carefully not saying GM cars are coming back, just parts. Smart strategy to test the waters with high-demand consumables first. The Indian auto parts market is huge but very price-sensitive.
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Nikhil C
"We are maintaining our promise" – I appreciate that sentiment. As a former Chevrolet owner, service and parts availability was a big worry after they left. If this partnership ensures genuine spares for existing vehicles, that's a responsible step.
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Sarah B
The focus on "technological prowess" and quality certification is key. We don't need another me-too product. If AC Delco can bring something genuinely superior in terms of battery life in our summer heat or engine protection, they'll find customers.
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Aman W
Looking at neighbouring countries too? Ambitious. But first, they need to win trust in India. The market is crowded with trusted Indian and international brands. Marketing and distribution will be their biggest challenge, not technology.
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Kavya N
As a car owner, more choice is good. But I have a respectful criticism: Please ensure proper training for local mechanics and workshops. Often, great products fail because the people installing/selling them don't understand them fully.
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Vikram M

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