Reusable Cup Adoption is Low - This California Startup Invented a Product to Change That

Link
Share
Class
Send
Send

SANTA BARBARA, Calif: Santa Barbara-based eco-entrepreneurs are launching Hitch, a water bottle with a removable cup hidden inside. The design of Hitch was born from a desire to make the reusable cup so effortless to carry that conscious consumers can easily ditch single-use cups and go zero waste.

The creators of Hitch discovered that most people who carry a reusable bottle won't also carry a reusable cup. As co-founder Sky Gilbar explains, The essence of the problem is that people already carry so much—water bottle, phone, chargers, laptops, and other essentials—that their hands and bags are full, so carrying a reusable cup all day on top of all that is just too inconvenient.

Unlike collapsible cups, thermoses, or hybrid vessels, Hitch's bottle and cup are full-sized, insulated, and leak-proof. These specs, along with Hitch's elegant, easy-to-carry design, make it perfectly suited for a modern on-the-go lifestyle.

Despite the COVID-19 crisis, founders David Silverander and Sky Gilbar believe that we must still consider the planet. As single-use paper cups are virtually impossible to recycle, every year 300 billion end up in landfills, while over 100 million trees are logged to make new ones.

Silverander explains that Prior to the crisis, many coffee shops and cities were eliminating or surcharging single-use cups, and we hope to see this continue. To help drive change, we need to give people an easy way to carry multiple reusables, which is why we created Hitch.

Hitch is carbon neutral and a portion of each Kickstarter pledge is used to plant a tree, via One Tree Planted, and remove 1kg of ocean-bound plastic, via Plastic Bank.

Buy the Hitch Courier now for $49 on Kickstarter.
(PRN)

Like This Article?
Reusable Cup Adoption is Low - This California Startup Invented a Product to Change That

Link
Share
Class
Send
Send