FLORHAM PARK, N.J: BASF has introduced a digital sales platform for its OPPANOL polyisobutene product family.
The company designed and built the new e-commerce portal in collaboration with Agilis Chemicals, a technology company headquartered in Short Hills, NJ.
The digital distribution channel will enable customers located in the U.S. to place orders, track status and make payments through an intuitive, easy-to-use, secure online interface.
In addition to product quality and technical support, customers are looking for speed and convenience when making a purchase, and this new e-commerce portal will offer the familiarity and simplicity of online buying, said Marius Vaarkamp, Business Director, Fuel and Lubricant Solutions, BASF. Agilis brings the technological expertise, including the use of artificial intelligence, and the industry knowledge which will enable us to implement this new online distribution channel while improving business processes, driving efficiency and strengthening relationships.
OPPANOL is marketed as a solution for a diverse spectrum of applications in a wide range of industries including automotive, construction, packaging, electronics and food sectors. With Agilis, buying chemicals is fast and secure, so BASF customers in the U.S. will have an enhanced digital experience, said Jay Bhatia, CEO and Founder of Agilis Chemicals. Once buyers safely log into BASF's portal, they will be able to select grades best suited for their formulations, place and track orders online, and process payments without having to pick up the phone or send a single email.
The portal offers many convenient features such as two-click reordering and order tracking which will save time when making a purchase. With this new tool, the OPPANOL buying process will become more efficient and transparent for customers. To register on the OPPANOL e-commerce portal visit https//oppanol.agilischemicals.com
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