PopSockets Expands Beauty Offering with the Launch of PopSockets Nails
BOULDER, Colo: PopSockets, maker of expandable phone grips and lifestyle accessories, is excited to announce a new launch: PopSockets Nails. An extension to their expanding beauty category, and on the heels of a successful launch with their PopGrip Lips x Burt's Bees collaboration, PopSockets Nails is the first press-on, ready-to-wear instant manicure adhesive kit that coordinates with the ubiquitous and beloved PopGrip.
Treat yourself to a Mani Phoni a manicure for your hands and a phonicure for your phone. The kit will be available in 15 unique designs including starry skies, rose gold metallic, shimmer shift, unicorn marble, vintage rose, opal and more! Certain kits also include a matching swappable PopGrip, which allows users to text with one hand and take better selfies. New seasonal styles and Holiday capsule collections will continue to launch, beginning with Halloween.
Our beauty products have been exciting additions to the assortment for our customers, which inspired us to pioneer the first-ever Mani Phoni as an extension to our already robust product selection, said Emily Siegel, VP of Design at PopSockets. We can't wait to see how our consumers style their PopSockets Nails, grips and even matching masks with this creative nails kit.
To launch the core collection and each of the Holiday capsules, PopSockets has tapped DIY lifestyle influencer and YouTube sensation, Lauren Riihimaki (LaurDIY). Lauren will introduce the Mani Phoni to her highly-engaged audiences with creative assets and how-to videos on creating your own authentic nails look.
The nails are designed to last up to 5 days of wear with a simple 3-step application process including finding the right size nails, peeling the liner and simply pressing on so you can have a beautiful manicure without going to the salon. Several of the nails designs also coordinate with non-medical face masks to really complete your look.
PopSockets Nails are available in 15 unique designs exclusively at PopSockets.com for $15 to $20, which includes the full kit with a coordinating grip or $10 to $13, which includes the kit without a coordinating grip. The kit contains a selection of 30 adhesive nails in varying sizes, a prep pad, cuticle stick, and mini nail file so you can customize to your favorite shape.
For additional information and to purchase PopSockets Nails, please visit PopSockets.com.
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