Thompson Thrift Announces Rebrand with Website Launch
INDIANAPOLIS: Indianapolis-based Thompson Thrift, a full-service nationally recognized real estate company, announced the official launch of its new corporate branding that includes a redesigned logo and website.
To initiate the rebranding process, the company conducted in-depth research, meeting with several internal and external sources to capture the true essence of the brand. Through the analysis, two consistent themes emerged as key differentiators within the market — the company's unwavering commitment to quality and the resolve to positively impact its team members and the communities it serves.
Thompson Thrift has a rich history of excellence, service and leadership made possible by our dedicated team, said Paul Thrift, CEO of Thompson Thrift. As a company, we aim to embody these core values in every aspect of our business. Our brand refresh builds upon our solid foundation while providing a consistent presentation across our three business units that tie back to the corporate brand.
Thompson Thrift worked with Indianapolis-based design team Co-motion on developing the new campaign and website. Working with a local design firm on our rebrand initiative created a true team environment, stated Lori Wick, vice president of marketing for Thompson Thrift. Co-motion became an extension of our Thompson Thrift family and did a great job entrenching themselves into our culture, which is key to creating a campaign that clearly communicates our core values as a company as well as the breadth and depth of our services.
Stacey McClure, co-founder and designer at Co-motion, continued. The Thompson Thrift rebrand was a collaboration from start to finish. Learning about their business and getting to know their team allowed us to identify how the brand needed to evolve. The solution was a consistent visual identity for the corporate brand and business units, a holistic design system, and a new user-centric website focused on their services and properties.
On the design level, the logo symbolizes a company that is grounded yet innovative. Expanding the use of the pinstripe as a branding element throughout materials provides a sense of movement and action while reaffirming the knowledgeable, sophisticated appeal of the classic pinstripe. A sharp new visual identity is presented with an updated color palette that exhibits a modern, vibrant feel with tonal elements to enhance definition, dimension, and style.
Since its founding in 1986, Thompson Thrift has grown from a locally focused development and construction company into a full-service, integrated enterprise with a national scope. Thompson Thrift's three business units have developed over $2.3 billion of commercial real estate in 19 states including nearly 12,000 Class A apartments and luxury leased townhomes and 2 million square feet of retail and mixed-used projects. To view Thompson Thrift's new website or learn more about the company's three business pillars visit www.thompsonthrift.com.
Thompson Thrift Announces Rebrand with Website LaunchRecommend This Article:
You May Also Like This!