Serta Simmons Bedding Developing U.S.' First Antiviral Mattress
ATLANTA: Serta Simmons Bedding (SSB) announced that it is partnering with Switzerland-based HeiQ Group, a leader in textile innovation, to create the U.S. market's first antiviral mattress.
If approved, SSB plans to utilize HeiQ Viroblock across much of its industry-leading portfolio of brands, which includes Serta, Beautyrest and Tuft & Needle.
We know that our partners in the hospitality and healthcare industries are doing everything they can to help provide the cleanest environment and reassure their guests, said David Swift, chairman and CEO of Serta Simmons Bedding. Antiviral and antibacterial mattresses will be an enormous asset in that effort.
SSB, the largest provider of mattresses to the hospitality industry, has already received early interest to acquire HeiQ Viroblock-treated mattresses from several of the world's largest hotel brands to bolster cleanliness and safety initiatives. Elie Khoury, EVP operations resources at Aimbridge Hospitality, the global leader in hotel management services said, As the largest third-party manager we are proactively searching for the best opportunities to add value for our owners and enhance the experience for our guests. We are currently testing the new antiviral bedding and accessories from Serta Simmons and eager to understand the impact in helping our properties deliver the highest level of safety and cleanliness for guests.
Here's why HeiQ Viroblock represents such a breakthrough for the mattress industry Virus particles and bacteria are invisible to the human eye (SARS-CoV-2 is only 90 nanometers large) and they easily pass through sheets. They can persist and stay infectious for days on textiles, such as traditional mattresses. HeiQ's Viroblock technology solves that problem by using microsilver technology that attracts virus particles, combined with vesicle technology that breaks down the viral membrane within seconds. Tests conducted at the Peter Doherty Institute for Infection and Immunity showed that COVID-19-causing virus samples concentrated on fabric treated with HeiQ Viroblock were 99.99% reduced.
In accelerated aging tests, textiles infused with HeiQ Viroblock demonstrated the ability to retain their antiviral qualities for three years, and antibacterial qualities for 20 years.
Serta Simmons Bedding has been active in the fight against COVID-19 in other ways as well. In March, it announced it was donating 10,000 mattresses to hospitals in areas hard hit by the pandemic. A few weeks later it launched a platform in conjunction with Relief Bed International to facilitate further donations.
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