Sony Ericsson launches limited edition cell phone

New Delhi, Aug 12 : Sony Ericsson Tuesday unveiled the C902 cybershot phone Titanium silver edition to coincide with the upcoming James Bond film 'Quantum of Solace'.

The C902, which is the company's trademark cybershot phone featuring a five-megapixel camera, is used by popular film character Bond in the upcoming movie.

The phone will cost Rs.20,995 in the Indian market.

This isn't the first time Sony has used virtual marketing to promote its product. Casino Royale, which marked Daniel Craig's debut as James Bond, showcased an array of Sony products right from its Vaio range of laptops, digital cameras and mobile phones.

Vesper Lynd, who according to the story was Bond's first and last love interest but actually was a double agent working with Mr. White - the film's villain representing the Quantum Organization - also used a Sony Ericsson phone.

In the recently released Batman movie - The Dark Knight - Nokia too used the strategy to showcase their upcoming Tube mobile phone, which will be the Finnish major's new full touch screen mobile phone.

The phones weighs Size 107 grams and is 108 mm long. With a built in memory of 60 MB which can be extended using a memory card, the phone has a screen size of two inches. The limited Titanium edition will come pre-loaded with Bond ring tones and wallpapers.

--IANS