Parle 'Xhale Mint' ad wins PETA Glitterbox award

Mumbai, Sept 10 : 'Xhale Mint', an advertisement of Parle, has won People for Ethical Treatment of Animals' (PETA) annual Glitterbox Award for its 'animal friendly' message for corporate advertisements.

Announcing the conferment of the award here today, PETA said, the film shows penguins and a polar bear shedding tears during incarceration as they ''remember'' the days when they lived in their natural homes.

''Even under the best of circumstances at the best of zoos, captivity cannot begin to replicate wild animals' habitats.

Animals are often prevented from doing all the things that are natural and important to them. Zoos teach people that it is acceptable to interfere with animals and keep them locked up in captivity- bored, cramped, lonely, deprived of all control over their lives and far from their natural homes,'' a PETA release stated.

''The best way to help animals is to conserve their natural habitats and to boycott zoos and other attractions which exploit them,'' Chief Functionary of PETA Anuradha Sawhney said.

--UNI

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