Raymond Briggs' Snowman game limits kids' in-app purchase to avoid 'parental bill shock'

London, Dec. 8 : A game, based on Raymond Briggs' The Snowman aims at changing children's mobile gaming habit by capping their in-app purchases.

The Snowman and the Snowdog is the first app to introduce this type of limit after government consultation and agonized parents who were shocked with bills shooting up by their children's mobile gaming.

According to the Guardian, the free game for iPhone, iPad and Android devices has been launched by Channel 4 and is based on the popular Christmas film and is the sequel to a free game which topped British app store charts in December 2012.

The game lets children to spend between 0.99 pounds and 3.99 pounds at a time on virtual snowflakes, which can be spent on gameplay boosts and customising the Snowman character, but the total spending is limited to 20 dollars per player.

Channel 4's games commissioning editor Colin Macdonald said that every free-to-play consultant would say that a pricing cap is commercial suicide, but they have bent over backwards to do this game responsibly because it would appeal to so many kids, the report added.

--ANI (Posted on 08-12-2013)

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