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Home decor brand eyes premium market

Mumbai, Dec 6 : With an eye on the Indian Home Decor market that is slated to touch Rs.1,60,000 crores by 2016, Tangerine Home Couture announced its launch on Thursday.


Hailing from Indian Home Variations, a marketing and distribution company that offers houseware products, Tangerine Home Couture is a boutique designer brand of home solutions that aims to offer design centric solutions.

With the phenomena of introducing the concept of color coordinated product stories, Indian market will inch closer to the international market and change the way home products are sold in India, the company claimed.

Started with the vision to cater to the changing lifestyle needs of Indian customers, Tangerine Home Couture claims to enables the consumer select the best concepts that is suitable for today.

Tangerine Home Couture has created a wide range of products that are fashionable and comfortable. The offering comprises of a vast variety of products including bedsheets, comforters, fitted sheets, bed covers, duvet covers, blankets, specialized pillows, cushions, towels, rugs, shower curtains and bath accessories.

In addition to bed and bath products, Tangerine Home Couture also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour.

Rajiv Merchant, Co-Founder & CEO, Tangerine Home Couture said, 'The sector for manufacturing textiles in India is second only to agriculture when it comes to contribution to national growth. With the Home Decor market growing exponentially from a CAGR of 6.25 percent (Rs. 80,000 crores) in 2011 to 13.5 percent (Rs. 1, 60,000 crores) in 2016, signals a huge potential that lies in the textile sector in times to come."

"Considering the current scenario with 4.5 million homes bring added each year in urban India, sky is the limit when it comes to growth prospects in home couture segment. The Company aims to cater to the customers within this category by offering colour coordinated home decor solutions promising global standards at affordable prices," he said.

Tangerine Home Couture will be available in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.

--IBNS (Posted on 06-12-2013)

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