Tushar Goculdas, Brand Director-adidas India said, "The ultimate football tournament comes to the home of football, Brazil- it does not get any bigger than this!This week, we kick off our World Cup campaign with the launch of an exciting line up of products. The essence of Brazil is represented through the most iconic symbol of the World Cup, Brazuca-the official match ball," Goculdas said.
"Bringing more passion to the pitch are the team kits of the three biggest federations- Germany, Spain and Argentina. Finally, we will unleash our deadliest weapons - the samba pack, loaded with 3 cutting edge football boots that are set to take the beautiful game to a whole new level. This amazing array of products will be supported by a high impact multimedia campaign and this is just the beginning of our journey on the road to Brazil," Goculdas said.
After being christened as "Brazuca" in September 2012, by over 1 million football fans, the official match ball of the 2014 FIFA World Cup has been unveiled.
Brazuca which means "the Brazilian way of life" was designed keeping this thought and reflects the vibrancy and flair associated with football in Brazil.
"Brazuca went through a thorough testing process over a two and a half year period involving more than 600 of the world's top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. The technology incorporated is identical to the Tango 12 (UEFA Euro 2012, Cafusa (FIFA Confederations Cup 2013) and the UEFA Champions League Match Ball," the company said in a statement.
Brazilian star Dani Alves said: "My first impression of Brazuca is of a ball that is fantastic and we're going to have a lot of fun with it. adidas has created an incredible-looking ball fitting for a tournament as big as the FIFA World Cup. Most importantly it plays well on the ground and in the air. I'm sure all the players will love it. It's increased my levels of excitement even further and I honestly cannot wait for the opening game."
FIFA World Cup winning Spanish captain Iker Casillas said: "Brazuca has a stunning design that feels inspired by Brazil. Now the ball has been launched the tournament feels a lot closer. I'm looking forward to playing in Brazil with a great ball. Hopefully with Brazuca we can get the same result as in 2010."
The adidas FIFA World Cup merchandise will be available at select adidas Sports Performance stores across the country, starting Dec 6.
--IBNS (Posted on 05-12-2013)