Hyderabad: Cinepolis launches 5-screen multiplex

Hyderabad, Dec 4 : Cinepolis, world's fourth largest exhibitor, on Wednesday announced the launch of its 5-screen multiplex in Hyderabad's Manjeera Mall.

The all-digital, RealD 3-D equipped multiplex will feature more than 25 shows every day and will have a seating capacity of more than 1400 patrons.

With this launch, Cinepolis has achieved the landmark of 84 screens in India and is one of the fastest growing multiplex chains in the country.

Among the several new innovations being introduced, there will be the 3-D technology from Real-D systems.

Real-D 3D is the world's most widely deployed 3-D technology and offers viewers 3-D movie watching experience and has an exclusive tie-up with Cinepolis in India.

The theater will feature the latest audio technology with 7.1 surround sound systems and will have the largest legroom.

Cinepolis is also launching Club Cinepolis, the company's loyalty program and Coffee Tree, in-cinema coffee shop to deliver an enriching movie experience to its patrons.

Speaking on the occasion, Ashish Shukla, Country Head, Cinepolis India said, "Cinepolis is committed to India and continues to deliver international cinema experience across the country. This is our 84th screen which gives us unprecedented growth of 70% over last year. This also establishes us as the 4th largest multiplex chain within India. We are the first international multiplex chain to start operations in Hyderabad. "

Shukla said:"Our patrons can look forward to enjoy a truly world class movie going experience with our state of the art cinema. The Cinepolis movie experience is unparalleled with our state-of-the-art technology and dedicated staff of more than 70 people. Cinepolis VIP, our luxurious recliner seats have been liked across geographies. We have included recliner seats in all the auditoriums for Hyderabad. "

Devang Sampat, Head - Strategy, Cinepolis, said, "We are extremely happy to introduce the Cinepolis experience at Hyderabad, which is our 1st multiplex in Andhra Pradesh. Along with a truly international movie watching experience, our patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinepolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the Cinepolis Box Office."

"These points can be later redeemed for free tickets. Club Cinepolis members have the lifetime opportunity to meet and greet their favorite Tollywood, Bollywood and Hollywood stars. We take the choice of our viewers in deciding our programming. The cinema will screen Bollywood, Hollywood and Regional movies, as per the demand of our patrons." Sampat said.

Cinepolis currently operates at Ahmedabad, Amritsar, Bengaluru, Bhopal, Hubli, Jaipur, Ludhiana, Mangalore, Mumbai, Patna, Pune, Surat, and Thane.

G Yoganand, CMD, Manjeera Group, developers of Manjeera Mall said, "Conceptualized to be a Mall with 'experience' as its theme and seamless in design, the Manjeera Mall offers an outstanding, enjoyable experience. One-of-its-kind, it is a one-stop-shop for Hyderabadis. Manjeera Mall has the best brands of the world and we welcome Cinepolis to Andhra Pradesh."

Starting in 2009, Cinepolis has become the fastest in India to reach the landmark of80 screens.

--IBNS (Posted on 04-12-2013)

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