Veteran actor and BSHPL brand ambassador Soumitra Chatterjee was present at the event.
Swimmer Masudur Rahman Baidya and Radio Jockey (RJ) Den, the two symbols of victory over disability shared the stage with Chatterjee.
BSHPL further distributed free hearing aids among the needy persons.
The toll free number 1800-3000-1620 will serve to inform the people on various schemes and benefits available for the physically challenged section of the society, such as interest free bank loans upto Rs. 2.5 lacs; open schools for disabled children; vocational training schools; grievance lodging with the Disability Commission and a plenty of other available facilities in order to bestow equal rights and opportunities upon them.
The number will remain open from 8 am to 10 pm everyday.
The concept has been materialized with the initiative of Audiologist and Speech Language Pathologist Somnath Mukherjee.
"According to the MCI guidelines patients cannot be given hearing aids without the approval of an audiologist and moreover no VAT is applicable as far as the cost of these devices is concerned. Sheer dependence upon retailers for buying such devices may thus lead to dire consequences," said Mukherjee, Managing Director, BSHPL.
"If money is a concern the toll free number is there to let you know about the free-of-cost treatment centers across the country," he added.
The launch was followed by a stage performance of Tagore's dance drama 'Shyama' presented by Nrityam Academy.
--IBNS (Posted on 04-12-2013)