The company aims to take the family togetherness platform to the next level.
The two brand ambassadors will be introduced through a new campaign - 'Connect Playfully', based on the unique relationship shared by siblings.
Chella Pandyan, Associate Vice President - Biscuits, India & South Asia at Mondelēz International, said, "We have had a successful journey since the launch in 2011. The consumer response to our whole mix so far has been great and we have been able to develop strong brand equity. It is our continuing endeavor to extend appeal of Oreo and this new campaign is a key step in that direction."
He said, "Ranbir and Karthi have universal appeal and personalities that perfectly fit the lighthearted personality of the brand. We believe that with both of them on board it is going be a fun ride taking Oreo's appeal to the next level."
'Connect Playfully' being the central theme, this new campaign captures the camaraderie and innocent mischief that underlines the relationship shared by siblings.
The TVC has slice-of-life moments showcasing the spirit of competitiveness, childish rivalry and genuine love between a brother and sister.
Speaking about the announcement, brand ambassador and Bollywood star Ranbir Kapoor said, "I am excited to be part of the Oreo family. I have been an Oreo fan since I was a kid and have a lot of memories of playful mischievous moments with my sister over Oreo. I had fun shooting the new campaign and I'm sure people are going to love it."
Karthi, brand ambassador and one of the finest actors from South said, "I'm happy to be associated with an iconic brand like Oreo. The new campaign is all about family moments that everyone would connect with. It has a magical touch that will bring a smile to every face."
Robby Mathews, National Creative Director - Interface Communications said, "It's a fact of life. Siblings fight at the drop of a hat. And they make up even faster. This new film captures this life truth in a memorable manner."
Apart from the TVC, a 360 degree campaign with outdoor, digital, radio and on-ground activities has also been planned to take the Oreo experience to more consumers.
The TVC will go on air on Dec 9.
--IBNS (Posted on 03-12-2013)