business-india-news

Titan unveils helmets for riders' safety

Bangalore, Dec 3 : Retail major Titan Tuesday unveiled a range of branded helmets for safety of two-wheeler riders, especially in the youth segment.


"Apart from being mandatory for safe and secure riding, a helmet has become an extension of its user's personality. The head gear has been designed keeping in view modern youth whose helmets form a part of their identity," Titan Company Ltd managing director Bhaskar Bhat told reporters at the launch.

Priced from Rs.1,495 to Rs.3,495 each, the Tata group firm's Fastrack' helmets come in 24 variants for men and women in a range of colours and graphics to make a statement of style.

"India has one of the highest numbers of two-wheelers in the world. With unorganised players driving the helmet business, the category has a huge potential in the Rs.400 crore organised and branded market, accounting for 45 percent of the retail segment," Bhat said.

Using its in-house design, marketing expertise and retail footprint, the company forayed into helmets sector, which is under-served with quality products for safety and comfort of two-wheeler riders.

"Helmets are our Fastrack's latest offering to a young audience. Being in the business of youth fashion accessories, helmets are a natural extension for us after watches, sunglasses and bags," Titan chief marketing officer Ronnie Talati said on the occasion.

As many youth use protective gear to make bold fashion statement, young bikers can wear trendy helmets without compromising on safety, he said.

--IANS (Posted on 03-12-2013)

business-india-news headlines

TCS posts robust net profit for quarter, fiscal

STORY opens in Kolkata

Zebra Technologies to acquire enterprise business from Motorola Solutions

Airtel launches Night Store

Order for release on interim bail unworkable: Subrata Roy to SC

Diesel under-recovery falls to Rs.5.49/litre

Celebrate this spring with Zyra from Tanishq

Yatra.com raises Rs 140 cr in funding

Punj Lloyd secures Rs 3,254 cr order to develop Libyan city infra

TCS net up 38 percent for fiscal 2013-14

Indian Rupee : Currency Exchange (Forex) Rates - 16 April 2014

Rupee falls to 60.37 against dollar

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014

Comments

Your e-mail:


Your Full Name:


Type verification image:
verification image, type it in the box

Message:

Back to Top