The initiative by the British Council was a part of the strategy to woo more of Indian students as with growing competition for the limited seats in the top universities of India.
According to a study conducted by the Indian Institute of Management (IIM) Bangalore, there has been a whopping 256 percent increase in the internationally mobile Indian students in the period of 2000-2009.
This sharp rise is attributed to the lack of quality education available in the country and the challenging cutoffs posed by premium universities.
The British Council announced 370 scholarships worth almost one million pounds for 260 undergraduate and postgraduate courses exclusively for the Indian
students, which also happens to be the single largest number of scholarships ever launched in India.
The scholarships will be tenable for Sept 2014 and Jan 2015 intakes.
Sujata Sen, Director, East India, British Council, said, "GREAT is designed to showcase why UK makes the ideal student destination and these exhibitions an seminar organized by us will provide information on studying and student life and culture in the UK."
"When you are looking for a return on the money invested in higher studies, UK should be your obvious choice. Apart from MBA, IT & Engineering and Law, world class British universities are offering courses in line with the current market requirements fit to increase the employability of the students," she added.
The exhibition also had a UK visa and immigration stall managed by the UK Visa and immigration officers of British High Commission to assist the visitors with all queries pertaining to the student visa regulations and policies.
In view of the latest immigration reforms that allows overseas students corporate internships post their degree and eases the route for graduate entrepreneurs to employ themselves in skilled jobs, UK becomes more attractive for Indian students.
The event also saw the launch of online slogan contest 'MAKE IT GREAT' for Indian students who aspire to study in the UK.
"Potential students and their families can visit www.educationuk.org/india, which is a comprehensive website aimed solely at the Indian students with a searchable course database of more than 450,000 courses and information on all the aspects of studying in the UK," informed Sen.
The Education UK Exhibition was held as part of the 'GREAT BRITAIN' campaign (GREAT) launched in Feb 2012 as a strategic international marketing programme designed to promote the UK to business, tourism and student markets worldwide in order to enhance country's global reputation.
In 2009, UK took over Australia when more students preferred the European country and became the second most favourite destination for the Indian students after US, according to the IIM Bangalore study.
The drive also draws significance in wake of 24 per cent decline in the number of Indian students migrating to Britain reported during the academic year 2011-12.
--IBNS (Posted on 30-11-2013)