Mumbai, Nov 25 IBNS | 8 months ago

Hindi entertainment channel Zee TV has announced the launch of its new soap 'Doli Armaanon Ki'.


Set in Jhansi, 'Doli Armaanon Ki' is the story of a starry-eyed, small-town bride Urmi who enters the institution of marriage, her eyes brimming with hope.

Speaking of the new show, Ajay Bhalwankar, Head- Content, Hindi GECs, ZEEL, said, "There are very few young women in the country who haven't seen the dream of a fairytale wedding ... most women, particularly from smaller towns, have a rather innocent, idealistic view of life after marriage.

"'Doli Armaanon Ki' tells the story of Urmi who, like most other girls her age, wants a wonderful, happy married life. Will Urmi's husband turn out to be the ideal partner she's always pined for? Family audiences the world over will be able to relate to Urmi's journey as the sentiment is universal."



Starting on Dec 2 at 10:30 pm every Mon-Fri on Zee TV, the show sees the comeback of two of television's favorite faces.

Neha Marda returns after a hiatus as the lead of the show - the bright-eyed bride Urmi.

Talking about the show, Neha said, "This show is more or less a comeback show for me since the shows I did post my wedding were all cameos. I am glad to be playing the lead protagonist in a show that is so relevant to every young girl in the country."

Playing the lead opposite Neha is the handsome Mohit Mallik.

His character of Samrat Singh Rathore is that of a young, ambitious go-getter businessman who has achieved plenty at a young age and even employs his own elder brother.

He has strong views on how a man and his wife must relate to each other.

Veteran actors Geeta Tyagi and Anjali Mukhi will be seen essaying important roles.

(Posted on 25-11-2013)