TV now a respected medium: Raj Nayak

Panaji, Nov 22 : The times when the movie industry looked down upon television is over, leading advertising and marketing executive Raj Nayak said Friday.

"(The attitude of) looking down on TV has changed," Nayak, CEO of COLORS-Viacom18, said at an event at the Film Bazaar at the ongoing 44th International Film Festival of India (IFFI) here.

One reason for this was that many actors were now making more money in television than cinema, he pointed out, responding to questions media specialist Vanita Khandekar.

"The barrier is breaking between TV and cinema," he said.

India is now home to some 570 channels and reaches 140 million homes, he said, describing the power of television.

Nayak said movies may not - yet - get released simultaneously in theatres and television, but the gap between the two was rapidly narrowing.

He added that video sharing website YouTube had emerged as a major challenge to television in India.

--IANS (Posted on 22-11-2013)

television-news headlines

TV is more advertising than programming: Harsh Chhaya

'The Tom and Jerry Show' - now in new avatar

Hema Malini, Jaya Prada's films banned on Doordarshan

Don't want to see myself as TRP booster: Vivian Dsena

Now experience 'Khatron Ke Khiladi' 3D interactive game

Ali Asgar multi-coloured act in 'Jeannie & Juju'

I'm on a break from fiction: Kritika Kamra

'Khatron Ke Khiladi' a dream fulfilled : Mugdha Godse

From football to guns, Parminder Nagra likes to play strong roles

Had to closely work on my look: Aditya on 'Encounter'

'Khatron...' like roller-coaster ride for Rochelle

Don't eat pakodas, go vote on polling day: Kapil Sharma

Quick Links: Goa | Munnar | Pondicherry | Free Yearly Horoscope '2014


Your e-mail:

Your Full Name:

Type verification image:
verification image, type it in the box


Back to Top