Tendulkar's farewell Test gets highest TV ratings in 8 years
Cricket legend Sachin Tendulkar's farewell Test has emerged as the highest rated match on TV in India in the past eight years.
The match garnered 1739 average TVTs, which remain unmatched since 2005. The two Test series against the West Indies, broadcast by Star Sports, had the maximum channel share across all genres during the six playing days of the series. In addition, www.starsports.com attracted 3.5 million visitors during the two matches.
"We are humbled that the maestro's farewell series was played on our network and wanted to give him a befitting farewell. I am happy to note that cricket fans have appreciated our efforts," Star India head of sports business Nitin Kukreja said in a statement Thursday.
(Posted on 21-11-2013)