New Delhi, Nov 18 IANS | 2 years ago

Actor Sushant Singh Rajput, who shot to fame with "Kai Po Che", has been chosen to endorse an "innovative" cosmetic product for men.

An official announcement of his association will be made in Mumbai Wednesday.

He will launch a "first-of-its kind skincare regime for men" at the event.

The "Shuddh Desi Romance" actor earlier featured in a soap advertisement with his actress-girlfriend Ankita Lokhande.

(Posted on 18-11-2013)