Kolkata, Nov 11 IBNS | 2 years ago

The film fraternity from Bengal comprising actors Koel Mullick, Payel Sarkar, June Maliah, Subhashree Ganguly, and Locket Chatterjee, on Monday launched the Confederation of Indian Industry (CII) Film Mart at the Hiralal Sen Mancha at the Nandan Complex in Kolkata.

Coinciding with the 19th Kolkata International Film Festival,the Film Mart is a CII initiative taken in association with Patton.

It is an attempt to blend creativity of the regional cinema, especially the Bengali movies, with commerce, said Sanjay Budhia, Chairman, Task Force on Entertainment, CII Eastern Region, and Managing Director, Patton.

All the movie stars were present on the occasion along with Atri Bhattacharya,Principal Secretary, Information and Cultural Affairs, West Bengal, and Yadab Mondal, CEO, Nandan and Director, 19th Kolkata International Film Festival.

"It's a wonderful platform for regional movies, especially for the Bengali cinema, showcase its richness to the international delegates who have come from across the world. I sincerely thank CII for this great idea," said June Maliah.

She recalled what CII did to facilitate India's participation at the Cannes Film Market, France, this year.

"CII hosted Prosenjit and Rituparna at the India Pavilion at the Cannes Festival to help the Bengali Entertainment industry position itself on world stage," said Maliah.

Koel Mullick echoed Maliah, saying that the Film Mart will certainly go a long way in broadening the horizon of the Bengali cinema. "I simply like this idea and love this ambience and I am confident that Film Mart will induce new-found confidence in the Bengali film industry," she said.

Locket Chatterjee, too, shared the same, saying "Film Mart is wonderful forum for the regional entertainment industry."

Earlier, Sanjay Budhia while explaining the objectives said, "Entertainment providers are fast realising the importance of synthesizing creativity with commerce. Film Mart is a platform for leading stakeholders of the film industry to showcase their products and services, market and promote the regional film industry in national and international markets."

Entertainment, he added, is a big business. "Its economic potential is being increasingly accepted and appreciated in India. The media and entertainment sector in India is no longer a mere platform for social interaction," Budhia explained.

"I am confident that the 19th Film Festival will offer greater mileage to Bengali cinema and help capture a wider audience for it.

"We from CII and Patton are confident that this edition of the Film Mart will not only generate fresh ideas but also help open new avenues for marketing and distributing Bengali films, media and television content.

"Film Mart will also emerge as a stronger platform to strike a balance between arts and commerce, and help broaden the horizon of Bengali cinema," he said.

Saugat Mukherjee, Regional Director, CII Eastern Region, was also present.

(Posted on 12-11-2013)